Head of Marketing — Apparel Brand Growth

SPERTON - Where Great People Meet; Karachi Division; On-site; PKR 2,000,000 - 4,500,000; Full time

Job summary

Sperton Pakistan is seeking a Head of Marketing with 5+ years in apparel to lead the marketing department and define 360° strategies for brand awareness, customer acquisition, and revenue growth across retail stores and e-commerce. This onsite role requires deep expertise in digital, CRM, and trade marketing.

You will manage omnichannel campaigns, influencer relations, and CRM programs to drive traffic and loyalty, reporting to the C-suite and shaping the future of the brand.

Qualifications

• Minimum 5+ years of progressive marketing experience in apparel or fashion retail.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Media, or related field.
• Deep working knowledge of Meta Ads Manager, Google Ads, GA4, Shopify/Magento marketing tools, and CRM platforms (e.g., Klaviyo, HubSpot).
• Strong leadership, budget management, strategic thinking, and creative direction.

Responsibilities

• 360° Marketing Strategy: Formulate and execute comprehensive annual and seasonal marketing roadmaps tailored to apparel retail and e-commerce growth.
• Omni-channel Campaign Management: Lead the strategy, planning, and execution for major retail campaigns (seasonal drops, Eid/holiday sales, Black Friday, and new line launches).
• Performance & Digital Marketing: Oversee performance marketing budgets across Meta, Google, TikTok, and emerging channels, optimizing for ROAS, CAC, and LTV.
• Store Traffic & Trade Marketing: Collaborate with retail operations to design BTL activations, in-store visual merchandising displays, and local promotional events to boost store footfall and conversion rates.
• Influencer & PR Management: Lead influencer marketing programs, affiliate networks, and fashion media PR campaigns to position the brand at the forefront of fashion trends.
• Customer Retention & CX: Drive CRM, loyalty programs, email/SMS marketing, and post-purchase customer journeys to increase repeat purchase rates.
• Data & ROI Analytics: Analyze marketing KPIs, campaign ROI, traffic metrics, and customer acquisition costs to deliver actionable insights to C-suite leadership.

Skills

Leadership

Budget management

Strategic thinking

Creative direction

Education

Bachelor’s or Master’s in Marketing/Business/Media

Tools

Meta Ads Manager

Google Ads

GA4

Shopify/Magento

CRM platforms (Klaviyo, HubSpot)

Job description

Sperton Pakistan is seeking a Head of Marketing with 5+ years in apparel to lead the marketing department and define 360° strategies for brand awareness, customer acquisition, and revenue growth across retail stores and e-commerce. This onsite role requires deep expertise in digital, CRM, and trade marketing.

You will manage omnichannel campaigns, influencer relations, and CRM programs to drive traffic and loyalty, reporting to the C-suite and shaping the future of the brand.