Brand Manager

SPERTON - Where Great People Meet; Karachi Division; On-site; PKR 2,009,000 - 3,794,000; Full time

Job summary

SPERTON - Where Great People Meet is seeking a Brand Manager to own brand identity and retail presence in Pakistan. You will supervise governance across packaging, in-store visuals, and digital touchpoints, ensuring a cohesive brand voice and aesthetic.

The role requires 5+ years in apparel brand management, a Marketing or Fashion/Business degree, and hands-on experience with seasonal launches, VM, and social content strategy.

Qualifications

• 5+ years of brand management or trade marketing experience in apparel.
• Bachelor’s or Master’s degree in Marketing, Fashion Management, Business, or Fashion Merchandising.
• Proficiency with MS Office/Excel; knowledge of Adobe Creative Suite is a plus.
• Strong aesthetic sense and storytelling, with campaign management and presentation skills.

Responsibilities

• Maintain brand guidelines across all retail stores, e-commerce, packaging, and assets.
• Coordinate seasonal launches with design, merchandising, and production.
• Direct window displays, store layout, VM guidelines, and signage nationwide.
• Conduct competitor audits, price elasticity studies, consumer research, and trend forecasting.
• Oversee photoshoots and social media content strategies across Instagram, TikTok, Pinterest.
• Work with retail operations and supply chain to align inventory with campaigns.
• Initiate co-branding opportunities, pop-ups, fashion show activations.

Skills

Brand governance

Campaign management

Storytelling

Visual merchandising

Cross-functional coordination

Education

Marketing degree

Fashion/Business degree

Tools

MS Office/Excel

Adobe Creative Suite

CRM tools

Social analytics

Job description

Job Description:

• Location: Clifton, Block 2, Karachi




• Job Type: Full-time, onsite

About the Role:

We are looking for a creative, data-driven, and trend-focused "Brand Manager" for one of our clients with 5+ years of apparel store/brand management experience. You will serve as the custodian of our brand identity, ensuring consistent brand voice, positioning, and visual aesthetic across all consumer touchpoints—from garment tagging and packaging to store visual merchandising and digital media.

What Youll Do?

• Brand Identity & Governance: Maintain strict brand guidelines across all retail stores, e-commerce platforms, packaging, collateral, and advertising assets.




• Product Launch & Seasonality: Partner closely with design, merchandising, and production teams to coordinate seasonal collection launches, product positioning, and campaign moodboards.




• Visual Merchandising & Retail Experience: Direct window displays, in-store layout aesthetics, VM guidelines, and signage across nationwide retail outlets.




• Market & Trend Research: Conduct continuous competitor audits, price elasticity studies, consumer research, and trend forecasting to keep product offerings competitive.




• Content & Storytelling: Oversee photoshoot execution (moodboards, talent hunting, location selection, styling) and direct social media content strategies across Instagram, TikTok, and Pinterest.




• Cross-Functional Alignment: Work closely with retail operations and supply chain teams to align inventory availability with promotional calendars and campaign pushes.




• Brand Partnerships: Initiate co-branding opportunities, pop-up events, and fashion show activations to broaden brand reach.

Who Youre?

• Experience: Minimum 5+ years of experience in brand management or trade marketing within the apparel/fashion industry.




• Education: Bachelor’s or Master’s degree in Marketing, Fashion Management, Business, or Fashion Merchandising.




• Technical & Creative Skills: Proficiency with MS Office/Excel, Adobe Creative Suite (a plus), social analytics, and CRM tools.




• Skills: Exceptional aesthetic sense, campaign management, storytelling, presentation skills, and cross-departmental coordination.




• Industry Acumen: Strong understanding of fabric categories, apparel SKU management, visual merchandising, and fashion consumer psychographics.

About Sperton:

Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.

Requirements: