Marketing Head

Sperton Global AS; Karachi Division; On-site; PKR 4,000,000 - 8,000,000; Full time

Job summary

Sperton Pakistan is seeking an experienced Head of Marketing for an apparel retail brand. You will define and execute 360-degree strategies to boost brand awareness, customer acquisition, and revenue across stores and online channels.

You will lead omni-channel campaigns, manage performance budgets, drive CRM programs, and coordinate influencer/PR initiatives to position the brand at the forefront of fashion trends.

Qualifications

• Minimum 5 years of progressive marketing experience in apparel/fashion retail.
• Bachelor’s or Master’s degree in marketing or related field.
• Deep knowledge of paid, social, and email marketing channels and CRM tools.

Responsibilities

• Define, develop, and execute 360-degree marketing strategies for brand awareness and revenue growth.
• Lead omni-channel campaigns across retail stores and e-commerce.
• Oversee budgets for performance marketing to optimize ROAS and LTV.
• Collaborate with operations for in-store activations and promotions.
• Manage influencer, PR, and affiliate programs to elevate brand image.
• Drive CRM and loyalty programs to boost repeat purchases.
• Analyze KPIs and ROI to report insights to C-suite.

Skills

Leadership

Budget management

Strategic thinking

Creative direction

Education

Bachelor’s or Master’s in Marketing / Business Admin / Media

Tools

Meta Ads Manager

Google Ads

GA4

Shopify/Magento marketing

CRM platforms (Klaviyo, HubSpot)

Job description

• Location: Clifton Block 2, Karachi

• Job Type: Full-time onsite

About the Role:

We are seeking an experienced and vision-driven Head of Marketing for one of our client's with at least 5 years of hands-on marketing experience in the apparel industry to lead their marketing department. In this role, you will be responsible for defining, developing, and executing 360-degree marketing strategies that drive brand awareness, customer acquisition, omni-channel foot traffic, and revenue growth across both physical retail stores and e-commerce channels.

What You'll Do?

• 360° Marketing Strategy: Formulate and execute comprehensive annual and seasonal marketing roadmaps tailored to apparel retail and e-commerce growth.

• Omni-channel Campaign Management: Lead the strategy, planning, and execution for major retail campaigns (seasonal drops, Eid/holiday sales, Black Friday, and new line launches).

• Performance & Digital Marketing: Oversee performance marketing budgets across Meta, Google, TikTok, and emerging channels, optimizing for ROAS, CAC, and LTV.

• Store Traffic & Trade Marketing: Collaborate with retail operations to design BTL activations, in-store visual merchandising displays, and local promotional events to boost store footfall and conversion rates.

• Influencer & PR Management: Lead influencer marketing programs, affiliate networks, and fashion media PR campaigns to position the brand at the forefront of fashion trends.

• Customer Retention & CX: Drive CRM, loyalty programs, email/SMS marketing, and post-purchase customer journeys to increase repeat purchase rates.

• Data & ROI Analytics: Analyze marketing KPIs, campaign ROI, traffic metrics, and customer acquisition costs to deliver actionable insights to C-suite leadership.

Who You're?

• Experience: Minimum 5+ years of progressive marketing experience specifically within an apparel or fashion retail brand.

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Media, or a related field.

• Technical Proficiency: Deep working knowledge of Meta Ads Manager, Google Ads, GA4, Shopify/Magento marketing tools, and CRM platforms (e.g., Klaviyo, HubSpot).

• Skills: Strong leadership, budget management, strategic thinking, and creative direction.

• Industry Acumen: In-depth understanding of fashion cycles, retail calendar planning, consumer buying behavior, and apparel market trends.

About Sperton:

Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.