Brand Manager

Shan Foods Private Limited; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Shan Foods Private Limited is seeking a Brand Manager to drive marketing strategy and growth for its brand portfolio. You will own business and marketing plans, ensuring strong execution across initiatives and categories.

The role requires 5–7 years in FMCG, a strategic mindset, financial acumen, and leadership skills to manage cross-functional teams and deliver profitable volume growth.

Qualifications

• Bachelor’s or MBA in Marketing with strong commercial orientation.
• Proven ability to develop consumer-driven business plans.
• Experience in leading FMCG brands and cross-functional teams.

Responsibilities

• Lead development of innovative, consumer-driven business plans that deliver profitable volume growth
• Develop strategies to create and strengthen consumption occasions to drive brand frequency and volume
• Develop and evolve the Brand Key based on consumer, market and business insights
• Develop marketing plans aligned with consumer and shopper insights, identifying platforms to engage the target audience
• Own demand and forecasting for the brand while managing budgets to drive topline, NSV and profitability
• Develop integrated marketing programs that leverage brand concepts and differentiate from competition
• Analyze primary and secondary sales and translate insights into actionable decisions
• Monitor retail audit, pricing and competitive trends to identify opportunities and challenges
• Track gross margins, COGS, profitability and marketing spends
• Lead planning and execution of 360 marketing campaigns (digital, social, ATL, BTL)
• Monitor and evaluate effectiveness of marketing strategies and campaigns
• Lead IPM to develop consumer-relevant and feasible NPDs
• Drive brand performance by monitoring revenue, profit, brand health and market share
• Develop and coach team members through goal setting, feedback, and development

Skills

Strategic marketing

Financial acumen

Leadership & stakeholder mgmt

Consumer & shopper insights

Market understanding

Initiative & drive

Interpersonal & communication

Education

Bachelor’s / MBA in Marketing

Job description

At Shan Foods, we get it - food isn’t just fuel, it’s connection, culture, and convenience. As a global food brand, we’re bringing real flavor to kitchens worldwide and making meals simpler, tastier, and more fun. We’re more than just spices - we’re a team of creators, learners, and doers. At Shan, you’ll grow, evolve and help shape what the future of food looks & tastes like.

Shan Foods is a global equal opportunity employer, offering top of the line compensation & benefits, an inclusive working environment and avenues for growth. We believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.

Let’s give you a quick sneak peek into the life of a Brand Manager

As a Brand Manager, you will identify opportunities, develop and direct marketing strategies for assigned brands, and drive the overall growth and profitability of the brand portfolio. You will own the development of business and marketing plans while ensuring strong execution across the brand’s key initiatives.

Things you will be doing as Brand Manager

• Lead the development of innovative, consumer-driven business plans that deliver profitable volume growth
• Develop strategies to create and strengthen consumption occasions to drive brand frequency and volume
• Develop and continuously evolve the Brand Key based on consumer, market and business insights
• Develop marketing plans aligned with consumer and shopper insights, identifying the right platforms to engage the target audience
• Own demand and forecasting for the brand while managing financial budgets to drive topline, NSV and profitability
• Develop integrated marketing programs that leverage key brand concepts and differentiate the brand from competition
• Analyze primary and secondary sales and translate insights into actionable business decisions
• Monitor retail audit, pricing and competitive trends to identify opportunities and challenges
• Track gross margins, COGS, profitability and marketing spends to ensure effective budget management
• Lead the planning and execution of 360 marketing campaigns, including digital, social media, ATL and BTL initiatives
• Monitor and evaluate the effectiveness of marketing strategies and campaigns
• Lead the Innovation Process Meeting (IPM) to develop consumer-relevant and commercially feasible NPDs
• Drive brand performance by monitoring topline revenue, bottom-line profit, brand health and market share
• Develop and coach team members through goal setting, feedback, training and on-the-job development

What are we looking for in you?

• Bachelor’s / MBA with a major in Marketing
• 5–7 years of experience in FMCG
• Strategic marketing approach and financial acumen
• Leadership and stakeholder management
• Strong consumer and customer insight
• Market understanding and knowledge of marketing frameworks
• Initiative and drive
• Strong interpersonal and communication skills