Brand Manager – Clothing Brand

HR Navigator; Lahore; On-site; PKR 1,116,000 - 2,232,000; Full time

Job summary

HR Navigator in Lahore, Pakistan, is seeking an experienced Brand Manager to lead brand strategy across fashion and retail segments, ensuring consistency of brand voice and visual identity. The role involves planning campaigns, launches, and promotions to drive sales and market presence.

The ideal candidate has 2–4 years of brand management experience, a Bachelor's degree in Marketing, Business Administration, Fashion Marketing, or Communications, and a proven track record of growing brand value.

Qualifications

• 2–4 years of experience in brand management within fashion, retail or related fields.
• Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications or related field.

Responsibilities

• Develop and execute brand strategy, positioning, and direction aligned with vision and objectives.
• Maintain and strengthen brand persona, identity, tone, and visual language across platforms.
• Develop campaigns that translate brand awareness into sales and revenue growth.
• Plan and manage product launches, seasonal collections, and promotional campaigns.
• Collaborate with sales and management to identify opportunities and trends.
• Create marketing campaigns aimed at driving store visits, online traffic, conversions, and product sales.
• Monitor performance and adjust strategies to maximize high-performing collections.
• Analyze sales data and market trends to inform brand and commercial decisions.
• Conduct competitor and market research to identify gaps and opportunities.
• Oversee fashion campaigns, photoshoots, social media, and promotional activities with focus on results.
• Ensure content communicates the brand and supports visibility and sales.
• Coordinate with Content, Social Media, Graphic Design, PR, E-commerce, and Sales teams for unified brand and sales strategies.
• Manage influencer collaborations and PR activities based on impact on growth and sales.
• Identify opportunities for new campaigns, collaborations, and channels.

Skills

Brand Management

Fashion

Retail

Education

Bachelor's in Marketing

Bachelor's in Business Administration

Bachelor's in Fashion Marketing

Bachelor's in Communications

Job description

Salary: PKR 100K – 200K per month, depending on experience

Experience: 2–4 years in Brand Management, Fashion, Retail, or a related field

Qualification: Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or a related field

Key Responsibilities

• Develop and execute the overall brand strategy, positioning, and direction in line with the company's vision, target audience, and commercial objectives.
• Maintain and strengthen the brand's persona, DNA, identity, tone, and visual language across all platforms and customer touchpoints.
• Develop strategies that translate brand awareness and engagement into sales, customer acquisition, and revenue growth.
• Plan and manage product launches, seasonal collections, promotional campaigns, sales campaigns, and marketing initiatives.
• Work closely with the sales and management teams to identify sales opportunities, customer trends, high-performing products, and areas for revenue growth.
• Develop marketing campaigns and promotional strategies aimed at driving store visits, online traffic, conversions, and product sales.
• Monitor product and campaign performance and recommend strategies for improving sales of slow-moving products and maximizing high-performing collections.
• Analyze sales data, customer behavior, campaign performance, and market trends to make informed brand and commercial decisions.
• Conduct competitor and market research to identify market gaps, pricing trends, customer preferences, and opportunities for growth.
• Plan and oversee fashion campaigns, photoshoots, product launches, social media campaigns, and promotional activities with a strong focus on commercial results.
• Ensure all content and communication clearly represents the brand while also supporting product visibility and sales objectives.
• Work closely with the Content, Social Media, Graphic Design, PR, E-commerce, and Sales teams to ensure coordinated brand and sales strategies.
• Manage and evaluate influencer collaborations, PR activities, brand partnerships, and promotional campaigns based on their impact on brand growth and sales.
• Develop strategies for customer acquisition, retention, repeat purchases, and customer loyalty.
• Identify opportunities for new campaigns, collaborations, collections, promotions, and sales channels that can contribute to business growth.
• Maintain consistent brand presentation across social media, website, e-commerce, retail stores, packaging, advertising, and other customer touchpoints.
• Work with management to establish and track brand and sales KPIs, including reach, engagement, customer acquisition, conversion, revenue, and campaign ROI.
• Prepare regular reports and updates for management covering brand performance, campaign results, sales trends, market activity, and growth opportunities.
• Ensure that all brand activities are aligned with the company's overall business, marketing, and revenue objectives.