Marketing Manager

Bulvar Global; Islamabad; On-site; PKR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Communication

Incentive Bonus

Leaves

Job summary

Bulvar Global in Islamabad is seeking a Marketing Manager to lead end-to-end marketing across organic and paid channels, translating business goals into a clear strategy.

You will own the marketing budget, drive performance with data and AI tools, and coordinate external partners, CRM systems, and marketing automation to deliver measurable ROI.

Qualifications

• Hands-on experience with paid and organic channels across multiple platforms.
• Ability to set strategy, direct execution, and evaluate output quality across channels.
• Experience owning and managing a marketing budget end-to-end, with ROI proof.

Responsibilities

• Develop and own an integrated marketing strategy across organic and paid channels.
• Take full responsibility for the marketing budget; allocate spend and reallocate based on performance.
• Engage, brief, direct, and manage external agencies/partners to high standards.
• Set direction, coordinate delivery, and act as the single point of accountability for marketing performance.
• Use data-driven measurement and attribution to guide decisions and prove ROI.
• Leverage AI tools to improve the quality, speed, and impact of marketing work.
• Work with CRM and marketing automation systems to execute campaigns and measure results.

Skills

Paid & Organic Marketing

Budget Management

Data-driven Marketing

CRM & Marketing Automation

AI in Marketing

Job description

Role Overview

As Marketing Manager, you will hold overall responsibility for planning and executing marketing activities across organic and paid channels. You will translate commercial objectives into a clear marketing strategy, allocate and manage the marketing budget, and coordinate external agencies and specialists. This is a hands‑on senior role with end‑to‑end ownership of marketing performance.

Key Responsibilities

• Develop and own an integrated marketing strategy across organic and paid channels aligned with company commercial goals.
• Take full responsibility for the marketing budget; allocate spend and reallocate based on performance.
• Engage, brief, direct, and hold external agencies/partners to high standards.
• Set direction, coordinate delivery, and act as the single point of accountability for marketing performance.
• Use data‑driven measurement and attribution to guide decisions and prove ROI.
• Leverage AI tools to improve the quality, speed, and impact of marketing work.
• Work with CRM and marketing automation systems to execute campaigns and measure results.

Job Specification – Must‑have

• Hands‑on experience with both paid and organic marketing channels.
• Ability to set strategy, direct execution, and evaluate output quality across channels.
• Experience owning and managing a marketing budget end‑to‑end, making investment decisions and proving returns.
• Experience with CRM, marketing automation, and data‑driven marketing.
• Strong analytical skills and fluency in marketing data, attribution, and performance measurement.
• Confident, effective use of AI tools in marketing.
• Experience working with or directing external agencies/partners.
• Comfortable making data‑backed decisions and being the single point of accountability for marketing outcomes.

Job Rewards and Benefits

• Communication
• Incentive Bonus
• Leaves