Associate Performance Marketer

Game District; Lahore; On-site; PKR 558,000 - 893,000; Full time

Job summary

Game District in Lahore is seeking an Associate Performance Marketer to support and optimize digital advertising campaigns for our mobile gaming portfolio. The role focuses on planning and managing campaigns on Meta Ads, Google Ads, and other networks, while tracking CPI, CTR, CVR, ROAS, and retention to drive user growth.

Ideal candidates hold a Bachelor's in Marketing or related field with internship experience in digital marketing.

Qualifications

• Bachelor's degree in Marketing, Business Admin, or related field is required.
• Internship in digital marketing or performance marketing is preferred; mobile gaming exposure is a plus.
• Basic understanding of digital advertising platforms: Meta Ads, Google Ads, Mintegral, AppLovin.
• Familiarity with performance metrics: CPI, CTR, CVR, ROAS, retention.
• Strong analytical skills; proficient in Excel or Google Sheets.

Responsibilities

• Assist in planning, setting up, managing, and optimizing user acquisition campaigns across Meta Ads, Google Ads, and mobile ad networks.
• Monitor and analyze campaign performance metrics (CPI, CTR, CVR, ROAS, retention).
• Support creation, testing, and optimization of advertising creatives (static ads, banners, video ads).
• Analyze data and prepare performance reports using Excel, Google Analytics, and attribution platforms.
• Identify opportunities to improve efficiency and reduce CAC; support acquisition strategies based on insights.

Skills

Digital marketing

Performance marketing

User acquisition

Analytical mindset

Team collaboration

Communication skills

Learning mindset

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

Mintegral

AppLovin

Google Analytics

Adjust

AppsFlyer

Excel

Google Sheets

Job description

Location: Gulberg 3, Lahore

Work Mode: On-site | Full-Time

Experience: 0-6 months (Fresh Graduates Encouraged to Apply)

We are looking for a motivated and analytical Associate Performance Marketer to support and optimize digital advertising campaigns, drive user acquisition, and improve marketing performance across our mobile gaming portfolio.

Job Description

• Assist in planning, setting up, managing, and optimizing user acquisition campaigns across digital advertising platforms, including Meta Ads, Google Ads, and mobile ad networks.

• Monitor and analyze key campaign performance metrics, including Cost Per Install (CPI), Click-Through Rate (CTR), Conversion Rate (CVR), Return on Ad Spend (ROAS), and user retention.

• Support the creation, testing, and optimization of advertising creatives, including static ads, banners, and video ads, to improve campaign performance and user engagement.

• Analyze campaign data and prepare performance reports using Excel, Google Analytics, and mobile measurement and attribution platforms.

• Assist in identifying opportunities to improve campaign efficiency, reduce user acquisition costs, and enhance overall marketing performance.

• Support the development and execution of user acquisition strategies based on campaign insights, competitor research, and industry trends.

• Collaborate with creative, game development, and product teams to align marketing campaigns with game objectives and target audiences.

• Stay updated on digital advertising trends, user acquisition strategies, and emerging practices in the mobile gaming industry.

• Take on additional responsibilities as required, based on business needs and professional development.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Internship experience in digital marketing, performance marketing, or user acquisition. Experience in mobile gaming will be a plus.

• Basic understanding of digital advertising platforms such as Meta Ads, Google Ads, Mintegral, and AppLovin.

• Understanding of key performance marketing metrics, including CPI, CTR, CVR, ROAS, and retention.

• Strong analytical and problem-solving skills, with proficiency in MS Excel or Google Sheets.

• Familiarity with Google Analytics or mobile attribution platforms (e.g., Adjust, AppsFlyer) will be an advantage.

• Strong communication skills, attention to detail, and the ability to work collaboratively in a team environment.

• Eagerness to learn, experiment, and develop within the fast-paced mobile gaming industry.