Junior Performance Marketer - Mobile Gaming Growth

Game District

Lahore

On-site

PKR 558,000 - 893,000

Full time

4 days ago

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Job summary

Game District in Lahore is seeking an Associate Performance Marketer to support and optimize digital advertising campaigns for our mobile gaming portfolio. The role focuses on planning and managing campaigns on Meta Ads, Google Ads, and other networks, while tracking CPI, CTR, CVR, ROAS, and retention to drive user growth.

Ideal candidates hold a Bachelor's in Marketing or related field with internship experience in digital marketing.

Qualifications

Bachelor's degree in Marketing, Business Admin, or related field is required.
Internship in digital marketing or performance marketing is preferred; mobile gaming exposure is a plus.
Basic understanding of digital advertising platforms: Meta Ads, Google Ads, Mintegral, AppLovin.
Familiarity with performance metrics: CPI, CTR, CVR, ROAS, retention.
Strong analytical skills; proficient in Excel or Google Sheets.

Responsibilities

Assist in planning, setting up, managing, and optimizing user acquisition campaigns across Meta Ads, Google Ads, and mobile ad networks.
Monitor and analyze campaign performance metrics (CPI, CTR, CVR, ROAS, retention).
Support creation, testing, and optimization of advertising creatives (static ads, banners, video ads).
Analyze data and prepare performance reports using Excel, Google Analytics, and attribution platforms.
Identify opportunities to improve efficiency and reduce CAC; support acquisition strategies based on insights.