App Growth Executive

Nayatel; Islamabad; Presencial; PKR 893.000 - 2.009.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Challenging environment

Training, mentoring, and coaching

Equal opportunity, merit

Descripción de la vacante

Nayatel is seeking a data-driven App Growth Executive to own the end-to-end growth strategy of our mobile app. You’ll blend performance marketing, user psychology, and product thinking to drive acquisition, retention, and daily habit formation.

You’ll run growth experiments, collaborate with teams and external brands, and translate insights into scalable growth plays that boost activation, engagement, and long-term stickiness.

Formación

• 16 years of education required.
• 2+ years in a role focused on driving app downloads or growth.
• Strong understanding of ASO, UA, and mobile marketing best practices.

Responsabilidades

• Plan and manage multi-channel user acquisition campaigns (paid and organic).
• Build and optimize lifecycle marketing flows to boost activation and retention.
• Design growth experiments (A/B, multivariate) and translate results into product/marketing optimizations.
• Own app analytics stack and ensure accurate event tracking and privacy-compliant attribution.
• Lead brand collaborations and partnerships to drive high-intent traffic into the app.

Conocimientos

Growth marketing

A/B testing

Data analytics

App engagement

Educación

16 years of education

Herramientas

GA4

Firebase

Mixpanel/Amplitude

MMPs (Adjust/AppsFlyer)

Descripción del empleo

We’re looking for a data-driven, experiment-led App Growth Executive to own the end-to-end growth strategy of our mobile app. You’ll blend performance marketing, user psychology, and product thinking to drive acquisition, boost retention, and turn our app into a daily habit. If you live in analytics, run growth experiments fearlessly, and know how to collaborate with teams and external brands this is your role.

Key Responsibilities:

Design & Execute Full-Funnel Acquisition & Retention Strategies

• Plan and manage multi-channel user acquisition campaigns across paid (Meta, Google Ads, TikTok, programmatic) and organic (ASO, SEO, content, community, referral loops)
• Build and optimize lifecycle marketing flows (push notifications, in-app messages, email, SMS) to drive activation, reduce early-stage churn, and improve D7/D30 retention cohorts
• Develop win-back campaigns, loyalty mechanics, and habit-forming engagement loops to increase session frequency and long-term app stickiness

Run Data-Backed Growth Experiments & Funnel Optimization

• Map end-to-end user journeys, identify drop-off zones, and quantify friction points using quantitative and behavioral data
• Formulate clear hypotheses and run rapid A/B, multivariate, and split tests across onboarding, paywalls, feature discovery, and conversion checkpoints
• Translate experiment results into iterative product/marketing optimizations, continuously improving activation rates, feature adoption, and conversion efficiency

Own App Analytics, Tracking & Insight Generation

• Manage the complete mobile analytics stack (GA4, Firebase, Mixpanel/Amplitude, MMPs like Adjust/AppsFlyer) and ensure accurate event tracking, UTM governance, and privacy-compliant attribution
• Build and maintain self-serve dashboards for real-time monitoring of core KPIs: CAC, ROAS, LTV, retention cohorts, funnel conversion, and virality (K-factor)
• Conduct deep-dive cohort, behavioral, and attribution analyses to surface hidden growth opportunities and deliver weekly/monthly performance reviews with actionable recommendations

Bridge Growth & Engineering: Scope, Ship & Measure New Features

• Identify UX bottlenecks, missing functionality, or engagement gaps through data and user feedback
• Draft clear growth feature briefs, define success metrics, and collaborate with UI/UX Designers, and Engineers to prioritize, scope, and ship growth-driving features (e.g., referral systems, personalized onboarding, in-app rewards, smart notifications)
• Own post-launch measurement, validate impact against targets, and iterate rapidly based on real-user behavior

Lead Brand Collaborations & App-Centric Partnership Campaigns

• Conceptualize and execute strategic brand partnerships, co-marketing campaigns, and creator/influencer activations designed to drive high-intent traffic directly into the app
• Develop integrated in-app experiences (branded challenges, exclusive offers, co-branded content, cross-promotions) that increase session depth, social sharing, and organic engagement
• Track partnership ROI, optimize acquisition costs per channel, and scale successful collaborations into repeatable growth engines

End-to-End Ownership of the Growth Engine

• Take full accountability for assigned growth initiatives—from campaign ideation to execution, measurement, optimization, and scaling
• Document experiment outcomes, build reusable growth playbooks, and establish standardized SOPs for campaign launches, feature rollouts, and cross-functional reporting
• Foster a test-and-learn culture across Marketing and Engineering, ensuring insights are captured, shared, and institutionalized for compounding growth impact

Requirements:

• 16 years of education
• Minimum 2 years of proven experience in a similar role, such as an Apps Manager, Product Manager, or Mobile Marketing Specialist, with a focus on driving app downloads and user growth.
• Strong understanding of app store optimization (ASO), user acquisition strategies, and mobile marketing best practices.
• A creative and strategic mindset with the ability to think outside the box to drive user acquisition and engagement.
• Strong project management skills to handle multiple initiatives and priorities simultaneously.
• Knowledge of the Pakistani market and an understanding of local consumer behavior is highly advantageous.

Why Nayatel?

We provide:

• Challenging environment
• Respect, dignity, and protection
• Training, mentoring, and coaching in soft and hard skills to transform you as a future leader
• Representation in external forums (University lecturers, advisory boards, etc.)
• Excellent rewards for out of the box thinker, doers, and implementers
• Equal opportunity, merit, and no Safarish culture