App Growth Architect

Nayatel; Islamabad; On-site; PKR 893,000 - 2,009,000; Full time

Benefits offered by this job

Challenging environment

Training, mentoring, and coaching

Equal opportunity, merit

Job summary

Nayatel is seeking a data-driven App Growth Executive to own the end-to-end growth strategy of our mobile app. You’ll blend performance marketing, user psychology, and product thinking to drive acquisition, retention, and daily habit formation.

You’ll run growth experiments, collaborate with teams and external brands, and translate insights into scalable growth plays that boost activation, engagement, and long-term stickiness.

Qualifications

• 16 years of education required.
• 2+ years in a role focused on driving app downloads or growth.
• Strong understanding of ASO, UA, and mobile marketing best practices.

Responsibilities

• Plan and manage multi-channel user acquisition campaigns (paid and organic).
• Build and optimize lifecycle marketing flows to boost activation and retention.
• Design growth experiments (A/B, multivariate) and translate results into product/marketing optimizations.
• Own app analytics stack and ensure accurate event tracking and privacy-compliant attribution.
• Lead brand collaborations and partnerships to drive high-intent traffic into the app.

Skills

Growth marketing

A/B testing

Data analytics

App engagement

Education

16 years of education

Tools

GA4

Firebase

Mixpanel/Amplitude

MMPs (Adjust/AppsFlyer)

Job description

Nayatel is seeking a data-driven App Growth Executive to own the end-to-end growth strategy of our mobile app. You’ll blend performance marketing, user psychology, and product thinking to drive acquisition, retention, and daily habit formation.

You’ll run growth experiments, collaborate with teams and external brands, and translate insights into scalable growth plays that boost activation, engagement, and long-term stickiness.