Growth Marketing Manager

oladoc; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Oladoc in Lahore is seeking a growth-focused marketer to own and optimize the end-to-end customer journey. You will lead paid campaigns, funnel improvements, and AI-powered automation to drive faster conversions and higher retention.

With 3–4 years in growth or digital acquisition, you will report to the CEO and work hands-on to scale initiatives, measure outcomes, and implement data-driven experiments while owning CAC, CPA, and ROAS metrics.

Qualifications

• 3 to 4 years in growth, performance or digital acquisition.
• A track record of growth you personally drove, with numbers.
• Hands-on scaling on Google Ads and Meta Ads.
• Strong command of CAC, CPA, ROAS, LTV and unit economics.
• Hands-on GA4, GTM and conversion tracking.
• Everyday use of AI tools for marketing and automation.
• You execute the work yourself instead of handing it to agencies.

Responsibilities

• Own the company growth plan with the CEO and map the full customer journey with prioritized experiments.
• Lead paid acquisition and campaigns for Google Ads and Meta Ads, scale what works and optimize CAC, CPA, ROAS.
• Analyze funnels to identify drop-offs and improve landing pages, sign-up flows and lead forms; build lifecycle programs across channels.
• Develop AI-powered workflows for reporting, creative production, research and personalization; set up dashboards and alerts.
• Own GA4, GTM, Meta Pixel and attribution; build the growth dashboard the CEO uses.
• Turn performance data into sharp creative briefs and run structured testing to catch fatigue early.

Skills

Growth strategy

Proven results

Paid advertising

AI marketing tools

Ownership mindset

Tools

GA4

GTM

Conversion tracking

Job description

Location: 100% onsite, Lahore (NASTP). No remote, no hybrid.

Experience: 3 to 4 years

Type: Full-time

Reports to: CEO

WHY THIS ROLE EXISTS

Ads are part of this job. Growing the company is the job.

You report to the CEO and work with him on the question the business cares about most: how do we reach more of the right customers, get them converting faster, and keep them around longer?

If you want a narrow lane with clear edges and no surprises, this isn’t it.

WHY THIS ONE IS DIFFERENT

• Direct access to the CEO. No layers between you and the people making the calls.
• Real ownership. You’ll own growth targets that matter. Everyone sees your wins and your misses. That’s the point.
• Beyond marketing. You’ll shape the product too: onboarding, activation, pricing, retention loops.
• AI-first. We expect you to use AI and automation to do the work of a much larger team.

WHAT YOU’LL OWN

Own the company growth plan with the CEO. Map the full customer journey, find the biggest levers and run a proper experimentation engine with a prioritized backlog and documented learnings.

Paid acquisition and campaigns

Own Google Ads (Search, PMax, YouTube, Demand Gen, App) and Meta Ads end to end. Scale what works, cut what doesn’t, improve CAC, CPA and ROAS. Manage budgets, pacing and allocation.

Funnel and conversion

Find where users drop off and fix it: landing pages, sign-up flows, lead forms, follow-up journeys. Build lifecycle programs across email, WhatsApp, SMS and retargeting. Decide on evidence, not opinions.

AI and automation

Build AI-powered workflows for reporting, creative production, research and personalization using Claude, ChatGPT, Gemini, Make and Zapier. Set up dashboards and alerts so the team reacts in hours, not weeks.

Data and measurement

Own GA4, GTM, Meta Pixel, Conversion API and attribution. Analyze cohorts, channel performance and unit economics. Build the growth dashboard the CEO runs the business on.

Turn performance data into sharp creative briefs. Run structured creative testing and catch fatigue early.

WHAT YOU BRING

• 3 to 4 years in growth, performance or digital acquisition
• A track record of growth you personally drove, with numbers
• Hands-on scaling on Google Ads and Meta Ads
• Strong command of CAC, CPA, ROAS, LTV and unit economics
• Hands-on GA4, GTM and conversion tracking
• Everyday use of AI tools for marketing and automation
• You execute the work yourself instead of handing it to agencies

WHO WILL THRIVE HERE

You will do well here if you think like an owner rather than a channel manager. People who move fast, test quickly, take direct feedback and would rather carry a big result than sit safely behind a small one.