Analytical Lead, Planning & Measurement (LCS)

Google LLC; Karachi Division; Hybrid; PKR 33,241,000 - 49,861,000; Full time

Job summary

Google LLC is seeking an Analytical Lead in the Planning & Measurement team to drive robust measurement strategies for e-commerce, gaming, and travel clients. You will partner with internal teams and clients to translate business needs into data-driven solutions using Google’s measurement tools and platforms.

You will leverage advanced analytics to improve ad effectiveness and business outcomes, presenting insights to senior stakeholders and influencing decisions.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.

Responsibilities

• Build strong relationships with key client stakeholders and collaborate with Google Sales, Product, and Engineering teams.
• Craft media plan guidance across performance and brand aligned to client objectives; share insights via presentations and workshops.
• Develop customized measurement frameworks and roadmaps for clients using Google's measurement solutions.
• Analyze campaign performance with statistical techniques and causal inference to derive actionable insights.
• Design and run A/B and multivariate tests to optimize campaigns and demonstrate value of media channels.

Skills

Media analytics experience

Stakeholder influence

Communication and problem solving

Analytical thinking

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

R

Python

Job description

Google LLC is seeking an Analytical Lead in the Planning & Measurement team to drive robust measurement strategies for e-commerce, gaming, and travel clients. You will partner with internal teams and clients to translate business needs into data-driven solutions using Google’s measurement tools and platforms.

You will leverage advanced analytics to improve ad effectiveness and business outcomes, presenting insights to senior stakeholders and influencing decisions.