Alibaba B2B Lead Gen & Sourcing Expert

UNISWIFT; Lahore; On-site; Full time

Job description

Job Description: Company: UNISWIFT

Overview:

UNISWIFT is a sporting goods trading company founded in 2009, supplying premium sports products to major retail chains across Pakistan and expanding into the UAE and USA. We are hiring an Alibaba Expert / B2B Lead Generation Specialist to drive international sourcing and B2B customer acquisition on Alibaba and other B2B platforms, supporting sales growth in Pakistan and target export markets.

Key Responsibilities:

• Manage and optimize UNISWIFT's Alibaba buyer and supplier accounts to generate qualified leads and supplier opportunities.
• Research, identify, and engage potential wholesale buyers, distributors, and retail chains in target markets using Alibaba, Global Sources, and industry directories.
• Create and execute outreach campaigns, respond to RFQs, and negotiate initial terms to qualify leads for the sales team.
• Maintain accurate lead records, track response metrics, and report weekly performance and pipeline to marketing and sales managers.
• Coordinate product listings; ensure high-quality product descriptions and imagery; implement keyword optimization to improve discoverability.
• Assist in supplier evaluation, sample coordination, and basic due diligence for international procurement when needed.
• Collaborate with sales, logistics, and product teams to transition qualified leads to account managers and support order follow-up until shipment.

Work Location:

The role is based in Lahore and requires close cooperation with commercial and operations teams.

Candidate Profile:

The ideal candidate is data-driven, fluent in English, experienced with Alibaba business tools, and familiar with B2B sales cycles for sporting goods.Job Specification:

• Proven experience using Alibaba (Seller/B2B Buyer Center), RFQ handling, and platform messaging.
• Strong B2B lead generation techniques: prospecting, cold outreach, qualification, and follow-up.
• Experience preparing and optimizing product listings, SEO keywords, and marketing content for B2B platforms.
• Familiarity with international trade basics: Incoterms, shipping timelines, sample coordination, and supplier vetting.
• Excellent written English for proposals, quotes, and platform communication; strong negotiation skills.
• Proficiency with CRM or lead-tracking tools and MS Excel for pipeline management and reporting.
• Analytical mindset with ability to monitor response rates, conversion metrics, and recommend improvements.
• Attention to detail and ability to manage multiple threads and hand off qualified leads to sales teams efficiently.

Job Rewards and Benefits: Incentive Bonus,Leaves