Youtube Content Lead

TV5 Network, Inc.; Mandaluyong; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

TV5 Network, Inc. is seeking an experienced YouTube Content Lead to own the programming, creative direction, growth, and revenue of TV5 Entertainment’s YouTube ecosystem.

You will turn TV5’s shows, library, and talents into a monetizing network across long-form, Shorts, livestream, and original formats. You will decide what gets made and why, while the Operations Lead handles delivery, CMS, rights, and technomedia production.

Qualifications

• At least 6 years programming or producing YouTube content for entertainment in the Philippines.
• Personally produced or showrun YouTube-native entertainment series with significant scale and monetization.
• Strong relationships with talents, talent managers, and creators; deep understanding of Filipino viewing behavior.
• Bachelor’s degree in Communications, Broadcast Communications, Journalism, Marketing, Digital Media, Multimedia Arts, Film, or related field.
• Experience in YouTube management, digital video production, entertainment, or broadcasting.

Responsibilities

• Define channel architecture and run the programming grid; manage premieres, playlists, Shorts, livestreams and podcasts.
• Develop and produce YouTube-native original series and formats; work at showrunner level with producers and talents.
• Own titles, thumbnails, hooks, and retention editing standards; run A/B tests and apply learnings.
• Own YouTube revenue: ad revenue, memberships, Super Chat/Thanks, Shopping, and branded integrations; maximize library monetization.
• Monitor YouTube Analytics and ensure compliance with policies; coordinate rights, clearances, licensing, and talent agreements.

Skills

6+ years YouTube content

Showrunning

YouTube strategy

Audience development

Analytics & monetization

CMS tools

Talent relationships

Communication skills

Education

Bachelor's degree in Communications

Broadcast Communications

Journalism

Tools

YouTube Studio

CMS

Content ID

Rights management

Job description

About the role

Owns the programming, creative direction, growth, and revenue of TV5 Entertainment’s YouTube ecosystem, turning TV5’s shows, library, and talents into a monetizing YouTube network of long-form, Shorts, livestream, and YouTube-native original content. The YouTube Content Lead decides what gets made and why; the YouTube Operations Lead runs how it is delivered (CMS, uploads, rights management, and technomedia production).

Key responsibilities

A. Channel Strategy & Programming

• Define the channel architecture (main entertainment channel, show channels, talent-led and library channels) and run the programming grid, premieres, playlists, Shorts, livestreams, and podcasts.

• Set release windows relative to TV airing and partner platforms to maximize both TV tune-in and YouTube consumption.

B. Content Creation & Ideation

• Develop and produce YouTube-native original series and formats, including talk, reality, vlogs, behind-the-scenes docu-series, reaction, recap, and compilation formats, working at showrunner level with producers and talents.

• Turn TV5 programs and the content library into recurring YouTube franchises rather than one-off uploads.

C. Packaging & Audience Growth

• Own titles, thumbnails, hooks, and retention editing standards; run A/B tests and apply learnings across channels.

• Grow subscribers and returning viewers through creator and talent collaborations, community posts, and consistent programming.

D. Monetization

• Own YouTube revenue: ad revenue and RPM, advertiser-friendly content, channel memberships, Super Chat and Super Thanks, Shopping, and sponsored integrations; maximize library monetization.

• Work with the YouTube Operations Lead on CMS, Content ID claims, and rights; work with the Business Growth Partner and Commercial team on sponsored series and branded integrations.

E. Analytics, Compliance & Collaboration

• Monitor YouTube Analytics (views, watch time, retention, CTR, traffic sources, revenue) and turn insights into programming and packaging decisions.

• Ensure compliance with Company policies, brand standards, copyright, platform policies, and applicable laws; coordinate with Legal on rights, clearances, licensing, and talent agreements.

• Collaborate with Creative, Production, Entertainment, Social Media & Community, and Digital Originals teams for timely delivery of content.

About you

• At least 6 years programming or producing YouTube content for entertainment (TV network, studio, top creator, or MCN) in the Philippines.

• Has personally produced or showrun YouTube-native entertainment series and grown a channel to significant scale and monetization.

• Working relationships with talents, talent managers, and creators, and deep understanding of Filipino viewing behavior and showbiz content trends.

• Bachelor’s degree in Communications, Broadcast Communication, Journalism, Marketing, Digital Media, Multimedia Arts, Film, or a related field.

• Equivalent industry credentials (a strong portfolio of produced, published, or showrun entertainment content) may be considered in lieu of a specific degree.

• Experience in YouTube management, digital video production, entertainment, or broadcasting.

• Strong command of YouTube programming, packaging, Studio and CMS tools, audience development, analytics, and monetization.

• Showbiz Industry Knowledge & Talent Relationships

• Creative Ideation & Video Format Development

• YouTube Strategy & Programming

• Content Packaging & Optimization

• YouTube Monetization & Business Acumen

• YouTube Analytics & Data Interpretation

• Digital Trends & Platform Expertise

• Project & Stakeholder Management

• Communication & Influencing Skills