Social Media Lead

TV5 Network, Inc.; Mandaluyong; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

TV5 Network, Inc. is seeking a senior social media lead for TV5 Entertainment to own daily programming, craft native content, and mobilize fan communities in the Philippines.

You will drive live coverage of episodes, events, and campaigns while ensuring platform-native execution for maximum reach and engagement. You will produce entertaining, trend-driven content in Filipino, English, and Taglish, manage fan activations, and collaborate with talent managers to plan cross-posts and launches.

Qualifications

• Requires minimum 6 years managing social media for entertainment brands.
• Portfolio of high-performing or viral content personally ideated and produced.
• Fluency in Philippine fandom and loveteam culture; strong relationships with talents and fan clubs.

Responsibilities

• Define platform roles and daily programming grid across Facebook, TikTok, Instagram, X, Threads, and YouTube Shorts.
• Lead live social coverage of episodes, events, and mediacons with real-time posting and hashtag campaigns.
• Lead ideation and production of native short-form content with fast turnaround.
• Write content in Filipino, English, and Taglish to fit platform-native voices.
• Build fandom architecture and manage fan clubs, activations, and user-generated content campaigns.
• Coordinate with talents and managers on collaborations, cross-posting, and launch calendars; maintain guidelines.
• Grow revenue from platform monetization programs and deliver branded content with brand-safe native executions.
• Monitor performance with analytics and lead a team of social producers, community managers, freelancers, and agencies.

Skills

years of experience

portfolio

Filipino fandom culture

content creation skills

Education

Bachelor’s degree

Industry credentials equivalence

Job description

About the role

Builds and runs TV5 Entertainment’s social media channels as the always-on home of its shows, stars, and fandoms. The role creates native content every day, grows and mobilizes fan communities, and turns social reach into monetizable inventory and branded content.

Key responsibilities

A. Social Strategy & Programming

• Define the role of each platform (e.g., Facebook for reach and video monetization, TikTok for discovery, Instagram for star presence, X for live conversation, Threads, and YouTube Shorts in coordination with the YouTube team) and run a daily programming grid.
  


• Lead live social coverage of episodes, finales, mediacons, and events, including real-time posting, trending hashtag campaigns, and live sessions.
  

B. Native Content Creation & Ideation

• Lead the ideation and production of native short-form content: trend adaptations for TV5 shows, talent challenges, behind-the-scenes, reaction content, memes, fan-favorite moment edits, and live sessions, with fast turnaround.
  


• Write in a voice that fits Filipino audiences (Filipino, English, and Taglish) and ensure every post is platform-native, not a repurposed TV asset.
  

C. Community & Fandom Management

• Build the fandom architecture for TV5 shows and stars: engagement with official fan clubs and fan groups, fan activations, fan events, and user-generated content campaigns.
  


• Lead social listening, comment moderation, and issue escalation; coordinate crisis response with Corporate Communications and talent camps.
  

D. Talent Social Integration

• Coordinate with talents and their managers on collaborations, takeovers, cross-posting, and launch calendars; maintain talent social guidelines.
  

E. Monetization

• Grow revenue from platform monetization programs and deliver branded content and sponsored social executions with the Business Growth Partner and Commercial team, keeping executions brand-safe and native to each platform.
  


• Track revenue and cost per format and per platform, and recommend where to invest.
  

F. Performance & Team Leadership

• Monitor and analyze performance with Analytics; report KPIs and insights to the Head, Digital Content and Programming; optimize posting, formats, and campaigns.
  


• Lead social producers, community managers, freelancers, and agencies.
  

About you

• At least 6 years handling social media for entertainment brands (TV network, film studio, music label, talent agency, or entertainment publisher) in the Philippines.
  


• A portfolio of high-performing or viral entertainment content that the candidate personally ideated and produced.
  


• Fluency in Philippine fandom, stan, and loveteam culture, and working relationships with talents, their managers, and fan clubs.
  


• Able to shoot, edit, and write content personally when needed.
  


• Bachelor’s degree in Communications, Journalism, Marketing, Digital Media, Multimedia Arts, Advertising, or a related field.
  


• Equivalent industry credentials (a strong portfolio of produced, published, or showrun entertainment content) may be considered in lieu of a specific degree.