XTN-5A3B143 | PERFORMANCE MARKETER

KMC Careers; Muntinlupa; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Health Insurance/HMO

Diverse learning & growth

Accessible Cloud HR platform (Sprout)

Above standard leaves

Job summary

KMC Careers is seeking a Performance Marketer specialized in social media to develop and execute strategies that boost online presence, awareness, and conversions. You will work with content teams to create engaging content and analyze performance to optimize campaigns.

This on-site role emphasizes measurement, reporting, and collaboration across marketing disciplines to drive results and client satisfaction.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications.
• At least 2 years in performance marketing with social media focus.
• Strong understanding of social platforms and ad tools.
• Proficient in data analysis and reporting.

Responsibilities

• Plan and execute social media performance campaigns.
• Monitor metrics and generate reports.
• Collaborate with content team to optimize creatives.
• Manage client-specific campaigns and budgets.
• Stay updated on platform algorithms and trends.

Skills

Performance marketing

Social media

Data analysis

Campaign optimization

Education

Bachelor's degree in Marketing, Advertising, Communications

Tools

Google Analytics

Facebook Ads Manager

Google Ads

Job description

About the job XTN-5A3B143 | PERFORMANCE MARKETER

As a Performance Marketer with a specialization in social media, you will be responsible for developing and executing strategies to optimize our online presence, increase brand awareness, and drive conversions through various social media channels. You will collaborate closely with the content creation team to create engaging content, analyze performance metrics, and implement data-driven tactics to achieve our marketing objectives.

This position is ON-SITE only.

• Health Insurance/HMO
• Diverse learning & growth opportunities
• Accessible Cloud HR platform (Sprout)
• Above standard leaves
• Digital Performance Campaign
  • Monitor and analyze key performance metrics using tools such as Google Analytics, Meta Ads Insights, and social media management platforms. Generate regular reports to evaluate the effectiveness of social media efforts and identify areas for improvement. Make data-driven and strategic recommendations to optimize performance and drive results.
• Paid Ads Implementation
  • Plan, execute, and monitor social media advertising campaigns across various platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google. Optimize campaigns for key metrics such as reach, engagement, clicks, conversions, and return on ad spend (ROAS), and conduct A/B testing to improve effectiveness.
• Develop comprehensive social media strategies aligned with overall marketing objectives, including audience targeting, content planning, campaign optimization, and budget allocation.
• Client Management
  • Assist in achieving the client’s business goal through the development of comprehensive paid campaign strategies, including but not limited to ad creation, data analysis, and research, and formulate recommendations based on data insights.
• Industry Research
  • Stay abreast of emerging trends, best practices, and innovations in social media marketing. Continuously evaluate new tools, technologies, and platforms to enhance our digital marketing efforts and maintain a competitive edge. Research updates on algorithm changes across social media platforms to ensure compliance and maximize campaign performance.
• Collaborate cross-functionally with internal teams such as content creators, designers, editors, and account managers to align marketing initiatives with overall business goals.
• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Proven experience (at least 2 years) in performance marketing, with a focus on social media advertising.
• Strong understanding of social media platforms, algorithms, and advertising tools (Facebook Ads Manager, Google Ads, etc.).
• Proficiency in data analysis and reporting tools such as Google Analytics, Facebook Analytics, etc.
• Excellent analytical skills with the ability to interpret complex data and draw actionable insights.
• Creative mindset with the ability to generate innovative ideas for ad creatives and campaign strategies.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
• Detail-oriented with a focus on accuracy and performance optimization.
• Certifications in social media marketing and digital advertising (e.g., Facebook Blueprint, Google Ads Certification) are a plus.
• Language: Fluent/Native speaker in English (written and spoken)
• Familiarity & interest in US pop-culture