Marketing Executive/Senior Marketing Executive

JAPAN IPL EXPRESS PTE. LTD.; Santo Niño 1st; Vor Ort; PHP 600.000 - 900.000; Vollzeit

Zusammenfassung

Japan IPL Express PTE. LTD. in the Philippines seeks an Executive/Senior Marketing who is creative and performance driven to join our team.

The role spans Digital Marketing, Performance Marketing and Social Media & Content Marketing, blending e-commerce know-how with a data-first approach to set strategy while executing campaigns. You will manage key projects, analyse marketing performance and support initiatives that enhance brand visibility and conversions, collaborating with departments to

Qualifikationen

• 3-4 years of hands-on experience in marketing and brand growth.
• Exceptional multitasking and prioritization skills.
• Creative mindset with strong analytical thinking.
• Proactive, resourceful and results-driven.

Aufgaben

• Develop and execute the overall digital marketing strategy across owned, earned and paid channels.
• Plan and optimise paid media campaigns on Meta and Google; manage budgets and ROAS.
• Plan and manage social media content with a consistent brand voice and visuals.
• Monitor engagement and performance, apply insights to improve campaigns.

Kenntnisse

Digital Marketing

Performance Marketing

Social Media

Content Marketing

Data Analysis

Campaign Management

A/B Testing

Budget Management

Tools

Meta Ads

Google Ads

TikTok Ads

Jobbeschreibung

We are looking for a Executive/Senior Marketing who is creative and performance driven to join our team!

This is a role spanning Digital Marketing, Performance Marketing and Social Media & Content Marketing. The ideal candidate combines deep e-commerce expertise with a strong creative instinct and a rigorous, data-first approach — capable of setting strategy while staying close to execution. He/She will also manage key projects, analyse marketing performance and support initiatives that enhance brand visibility.

Responsibilities:

1. Digital Marketing

• Develop and execute the overall digital marketing strategy across owned, earned, and paid channels to drive brand visibility, traffic, and conversions.
• Manage and continuously optimise the brand's digital presence including website, landing pages, and e-commerce touchpoints to improve user experience and conversion rates.
• Leverage marketing automation tools to build customer journeys, nurture leads, and improve retention across the funnel.
• Lead the end-to-end planning and execution of integrated online and offline marketing campaigns - from concept and briefing through to launch, reporting, and post-campaign analysis.
• Collaborate cross-functionally with departments to ensure campaign messaging is aligned and commercially sound.
• Prepare campaign briefs, timelines, marketing materials, and post-campaign reports; track results and apply learnings to future campaigns.

2. Performance Marketing

• Plan, execute, and optimize paid media campaigns primarily across Meta (Facebook/Instagram) and Google (Search, Display, YouTube); experience with TikTok is a plus.
• Assist with the funneling process, from traffic acquisition to conversion.
• Monitor, analyse, and report on marketing performance metrics to identify user drop-off points, friction, and behavioural patterns, and translate insights into optimisation strategies.
• Actively manage and scale performance marketing budgets with a focus on efficiency, CAC, ROAS, and overall user experience impact.
• Set up and run A/B tests and experiments across ads, audiences, messaging, offers, and funnel steps to improve user experience and conversion performance.
• Report regularly on performance KPIs, clearly communicating behavioural insights, learnings, and optimisation opportunities to stakeholders.

3. Social Media & Content Marketing

• Plan and manage social media content across platforms ensuring a consistent brand voice and visual identity.
• Work with departments to produce high-quality posts, campaign visuals, and promotional materials.
• Monitor performance across engagement, reach, follower growth, and audience response — continuously optimising content strategy based on data insights.
• Stay ahead of social media trends, viral formats, competitor activities, and emerging content opportunities to keep the brand culturally relevant.
• Manage the company's KOLs and influencer collaborations to enhance brand visibility and campaign effectiveness
• Support user-generated content campaigns and community engagement initiatives to deepen brand loyalty.

What we are looking for:

• 3-4 years of hands-on experience in marketing and brand growth.
• Exceptional multitasking and prioritization skills.
• A natural balance of creativity and analytical thinking.
• Creative mindset with the ability to think out of the box.
• Proactive, resourceful, and committed to seeing things through.