VP, Influencer Marketing Strategy & Growth

WPP; Manila; Hybrid; PHP 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision and dental insurance

Significant paid time off

Partner discounts

Mental health awareness days

Job summary

WPP Media, a leading AI-driven media group within WPP, seeks a strategic planner to drive content and influencer marketing offerings for GOAT Agency. You will lead planning for pitches, set frameworks, and supervise KOL content initiatives to align with brand objectives across multiple channels.

The role focuses on regional client engagements, annual planning, budget governance, and developing innovative planning practices for influencer campaigns within a hybrid work environment.

Responsibilities

• Strategic Planning: Lead strategic planning for new business pitches or entire client business unit
• Set the correct planning framework and methodology
• Develop overall content landscape and trends mining
• Unify Share of voice planning across teams
• Set new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives
• Supervise team members to define the right KOL content plan messaging aligned with brand objectives
• Supervise team members in monitoring campaign phasing versus budget and ambition
• Develop the right template for KOL briefing and content plan, supervise KOL brief and content idea/ messaging
• Supervise KOL content plan quality, ensuring standardization and templates applied
• Set overall direction for annual strategic planning for entire business unit
• Set Business KPI and strategic KPI for entire division (i.e. SOV, Engagement, social sentiment, Buzz)
• Account Planning: Set the ways of working on account planning and regular client stakeholder
• Liaise with senior client stakeholders to set annual ambition and plans
• Ensure client satisfaction on brand’s performance
• Lead regular client interaction and monthly performance review
• Liaise with key client lead to align on agency rating / feedback (Monthly, quarterly basis)
• Commercial Planning: Determine the cost and value for each project
• Ensure zero overspend per campaign plan
• Support the department objective in managing costs with the buying team based on budgetsSupport the department objective in ensuring budget spend tracker is 100% updated and no overspends
• Develops overall commercial volume and liaises with the Commercial team to manage preferential rates
• Best Practice and Innovations: Identify new tools, practices to drive competitive advantage for WPP Media planning
• Lead in developing new case studies or portfolio that can establish the value of the service
• Set new innovations on planning and practice for influencer marketing

Job description

WPP Media, a leading AI-driven media group within WPP, seeks a strategic planner to drive content and influencer marketing offerings for GOAT Agency. You will lead planning for pitches, set frameworks, and supervise KOL content initiatives to align with brand objectives across multiple channels.

The role focuses on regional client engagements, annual planning, budget governance, and developing innovative planning practices for influencer campaigns within a hybrid work environment.