Associate, Influencer Management, Philippines

WPP Media Limited; Manila; Hybrid; PHP 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

WPP Media in Manila, Philippines, is seeking an Associate, Influencer Management to drive influencer campaigns across clients, blending content strategy with performance analytics.

The role focuses on on-time delivery, KOL briefing, pricing, and building strong relationships with creators. Based in Manila with a hybrid work setup, you will monitor daily content, ensure brand safety, and prepare campaign performance reports to support GOAT Agency growth within WPP Media.

Responsibilities

• Own on-time, in-full delivery of influencer campaigns per SLA.
• Coordinate with KOL planning and briefing to align content plans.
• Negotiate pricing and ensure compliance with SOW and timelines.
• Identify new KOLs to expand brand inventory.
• Perform 100% brand safety checks on KOL profiles.
• Compare cost benchmarks with Trading lead.
• Create KOL performance reports after campaigns.
• Monitor daily creator content for alignment with briefs.
• Ensure posts follow the approved KOL brief.
• Coordinate with client on content approvals and QA.
• Build relationships with influencers for smooth workflows.
• Work with Trading lead to assess cost effectiveness.
• Update campaign performance reports daily or weekly.
• Maintain daily/weekly campaign tracking sheets.

Job description

Associate, Influencer Management, Philippines

Manila, Philippines

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

This role is withinGOAT Agency, a leading brand within WPP Media, where you will be instrumental in driving the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for WPP Media agencies.

Responsibilities of the role:

Campaign Delivery

• Assume ownership of on time, in full delivery of influencer marketing campaigns, ensuring SLA followed by clients
• Liaising with KOL Planning executive to understand the approved KOL content plan
• Liaise with KOL to discuss KOL briefing, collaborating with creator to enrich KOL idea and ensure each creator abides by approved KOL content plan, pricing, SOW and timelines
• Liaise directly with KOL to ensure right pricing and performance calculation
• Expand the brand’s inventory by identifying new KOL names relevant to the brand’s campaign objectives
• KOL profile vetting and brand safety check, ensuring 100% brand safe and KOL profile vetted for all campaigns
• Liaise with Trading lead to determine effectiveness of cost / cost benchmark
• Develop KOL performance sheet once KOL has posted all content

Campaign Management

• Monitor daily creator content, if implementation is following aligned and approved KOL brief
• Ensuring creator content is posted aligned with approved KOL brief
• Liaise with client on KOL content approval, driving quality checks on details following brief and client directions

Relationship Management

• Build Relationships with influencers to ensure smooth workflow and brand relationship
• Liaise with Trading lead to determine effectiveness of cost / cost benchmark
• Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report as needed
• Update campaign tracking performance sheet and submit on a daily / weekly basis

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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