AVP, Influencer Solutions — Growth & Strategy Lead

WPP Media Limited; Manila; Hybrid; PHP 2,600,000 - 4,500,000; Full time

Job summary

WPP Media invites an Associate Vice President to lead Influencer Solutions in the Philippines, based in Manila. The role sits within GOAT Agency, a leading brand within WPP Media, and will drive strategic planning, account and commercial planning, and innovative influencer marketing initiatives for clients.

You will supervise teams, align with senior stakeholders, oversee budgeting and performance metrics, and contribute to the growth of digital business across WPP Media agencies.

Responsibilities

• Lead strategic planning for new business pitches or entire client business unit
• Set the correct planning framework and methodology
• Develop overall content landscape and trends mining
• Unify Share of voice planning across teams
• Set new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives
• Supervise team members to define the right KOL content plan messaging aligned with brand objectives
• Supervise team members in monitoring campaign phasing versus budget and ambition
• Develop the right template for KOL briefing and content plan, supervise KOL brief and content idea/ messaging
• Supervise KOL content plan quality, ensuring standardization and templates applied
• Set overall direction for annual strategic planning for entire business unit
• Set Business KPI and strategic KPI for entire division (i.e. SOV, Engagement, social sentiment, Buzz)
• Set the ways of working on account planning and regular client stakeholder
• Liaise with senior client stakeholders to set annual ambition and plans
• Ensure client satisfaction on brand’s performance
• Lead regular client interaction and monthly performance review
• Liaise with key client lead to align on agency rating / feedback (Monthly, quarterly basis)
• Determine the cost and value for each project
• Ensure zero overspend per campaign plan
• Support the department objective in managing costs with the buying team based on budgets
• Support the department objective in ensuring budget spend tracker is 100% updated and no overspends
• Develops overall commercial volume and liaises with the Commercial team to manage preferential rates
• Identify new tools, practices to drive competitive advantage for WPP Media planning
• Lead in developing new case studies or portfolio that can establish the value of the service
• Set new innovations on planning and practice for influencer marketing

Job description

WPP Media invites an Associate Vice President to lead Influencer Solutions in the Philippines, based in Manila. The role sits within GOAT Agency, a leading brand within WPP Media, and will drive strategic planning, account and commercial planning, and innovative influencer marketing initiatives for clients.

You will supervise teams, align with senior stakeholders, oversee budgeting and performance metrics, and contribute to the growth of digital business across WPP Media agencies.