Associate Vice President, Influencer Solutions, Philippines

WPP Media Limited; Manila; Hybrid; PHP 2,600,000 - 4,500,000; Full time

Job summary

WPP Media invites an Associate Vice President to lead Influencer Solutions in the Philippines, based in Manila. The role sits within GOAT Agency, a leading brand within WPP Media, and will drive strategic planning, account and commercial planning, and innovative influencer marketing initiatives for clients.

You will supervise teams, align with senior stakeholders, oversee budgeting and performance metrics, and contribute to the growth of digital business across WPP Media agencies.

Responsibilities

• Lead strategic planning for new business pitches or entire client business unit
• Set the correct planning framework and methodology
• Develop overall content landscape and trends mining
• Unify Share of voice planning across teams
• Set new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives
• Supervise team members to define the right KOL content plan messaging aligned with brand objectives
• Supervise team members in monitoring campaign phasing versus budget and ambition
• Develop the right template for KOL briefing and content plan, supervise KOL brief and content idea/ messaging
• Supervise KOL content plan quality, ensuring standardization and templates applied
• Set overall direction for annual strategic planning for entire business unit
• Set Business KPI and strategic KPI for entire division (i.e. SOV, Engagement, social sentiment, Buzz)
• Set the ways of working on account planning and regular client stakeholder
• Liaise with senior client stakeholders to set annual ambition and plans
• Ensure client satisfaction on brand’s performance
• Lead regular client interaction and monthly performance review
• Liaise with key client lead to align on agency rating / feedback (Monthly, quarterly basis)
• Determine the cost and value for each project
• Ensure zero overspend per campaign plan
• Support the department objective in managing costs with the buying team based on budgets
• Support the department objective in ensuring budget spend tracker is 100% updated and no overspends
• Develops overall commercial volume and liaises with the Commercial team to manage preferential rates
• Identify new tools, practices to drive competitive advantage for WPP Media planning
• Lead in developing new case studies or portfolio that can establish the value of the service
• Set new innovations on planning and practice for influencer marketing

Job description

Associate Vice President, Influencer Solutions, Philippines

Manila, Philippines

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

This role is within GOAT Agency, a leading brand within WPP Media, where you will be instrumental in driving the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for WPP Media agencies.

Responsibilities of the role:

• Strategic Planning
  • Lead strategic planning for new business pitches or entire client business unit
  • Set the correct planning framework and methodology
  • Develop overall content landscape and trends mining
  • Unify Share of voice planning across teams
  • Set new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives
  • Supervise team members to define the right KOL content plan messaging aligned with brand objectives
  • Supervise team members in monitoring campaign phasing versus budget and ambition
  • Develop the right template for KOL briefing and content plan, supervise KOL brief and content idea/ messaging
  • Supervise KOL content plan quality, ensuring standardization and templates applied
  • Set overall direction for annual strategic planning for entire business unit
  • Set Business KPI and strategic KPI for entire division (i.e. SOV, Engagement, social sentiment, Buzz)
• Account Planning
  • Set the ways of working on account planning and regular client stakeholder
  • Liaise with senior client stakeholders to set annual ambition and plans
  • Ensure client satisfaction on brand’s performance
  • Lead regular client interaction and monthly performance review
  • Liaise with key client lead to align on agency rating / feedback (Monthly, quarterly basis)
• Commercial Planning
  • Determine the cost and value for each project
  • Ensure zero overspend per campaign plan
  • Support the department objective in managing costs with the buying team based on budgets
  • Support the department objective in ensuring budget spend tracker is 100% updated and no overspends
  • Develops overall commercial volume and liaises with the Commercial team to manage preferential rates
• Best Practice and Innovations
  • Identify new tools, practices to drive competitive advantage for WPP Media planning
  • Lead in developing new case studies or portfolio that can establish the value of the service
  • Set new innovations on planning and practice for influencer marketing

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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