User Growth Projects Lead

Shopee; Manila; On-site; PHP 700,000 - 900,000; Full time

Job summary

Shopee Philippines is seeking a growth-focused professional to drive New user growth, CRM programs, and platform user acquisition through analytics and cross-functional collaboration.

You will conduct strategic studies, liaise with multiple departments, optimize campaigns (Facebook Collaborative Ads, Google Ads, affiliates), and translate numbers into actionable initiatives for the local market. Strong Excel skills and a passion for e-commerce are essential.

Qualifications

• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent numerical skills and advanced Excel proficiency.
• Excellent communication skills and stakeholder management.
• Passion for learning about the e-commerce industry and growth initiatives.

Responsibilities

• Drive projects and initiatives around new user growth, CRM, and platform growth.
• Conduct studies and provide recommendations to management for strategic initiatives.
• Collaborate across departments and regional teams to implement initiatives (Online Marketing, Regional Marketing, CRM).
• Ensure processes for new user/buyer, platform growth, and CRM are established and optimized.
• Handle ad-hoc requests and admin tasks.

Skills

Analytics

Excel proficiency

Communication

Problem solving

Independent work

Cross-functional collaboration

Learning attitude

E-commerce knowledge

Education

Bachelor’s or Master’s in Business Administration/Marketing/Economics/Engineering/Finance

Relevant study

Tools

SQL

Job description

Job Description:

• Drive various projects and initiatives revolving around New user growth, CRM, platform user/buyer growth and process improvement
• Conduct studies and provide recommendations to management for strategic initiatives
• through analytics and strong grasp of local market
• Assist in growing PH business growth by implementing various initiatives and liaising with multiple departments and stakeholders, both locally and on a regional level such as
• Online Marketing, Marketing Campaigns, Regional Marketing, Local/Regional CRM
• Ensure the existing processes on New user/buyer, platform user/buyer and CRM initiatives are well established and analyse/identify areas of improvement further.
• Handle ad-hoc requests and admin related tasks.
  

Requirements

• Has 2-3 years of experience in maximizing commercial performance and ROI through offsite marketing solutions, including Facebook Collaborative Ads (CPAS), Google Ads (GSA/GAS), and affiliate programs
• Possesses a Bachelor’s or Master’s degree in Business Administration, Marketing,
• Economics, Engineering, Finance, Management or any relevant study
• Minimum 2 years’ Management Consulting and/or strategy background
• Experience in SQL is a plus
• Strong grasp on numbers and proficient in Microsoft Excel
• Strong problem solving attitude required
• Passionate towards learning about the e-commerce industry
• Excellent communication skills
• Creative and innovative approach in solving problems
• Ability to work well independently and across various teams