Head of Performance Marketing

Michael Page; Makati; On-site; PHP 1,800,000 - 3,600,000; Full time

Benefits offered by this job

Competitive salary

Hybrid setup

Career growth

Job summary

Michael Page is seeking an experienced Senior Performance Marketing Leader in Metro Manila (Makati) to develop and execute a multi-channel growth strategy. You will lead paid search, social, display, programmatic, and affiliates, while managing budgets, ROAS, and LTV to drive scalable customer acquisition and revenue.

The role requires 8+ years in digital marketing, including at least 3 years in leadership, with deep analytics expertise and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years of experience in digital or performance marketing, with at least 3 years in a leadership role.
• Proven track record managing significant digital marketing budgets and delivering growth.
• Strong expertise across Google Ads, Meta, LinkedIn, TikTok, programmatic advertising, and analytics platforms.
• Experience with web analytics and reporting tools like Google Analytics, Looker Studio, Tableau.

Responsibilities

• Develop and execute the overall performance marketing strategy aligned with business growth objectives.
• Lead multi-channel acquisition campaigns across Paid Search, Paid Social, Display, Programmatic, Affiliate, and other digital channels.
• Manage marketing budgets, forecasts, and media investments to maximize ROAS and LTV.
• Establish and monitor key performance metrics, providing actionable insights to senior leadership.
• Drive optimization across customer acquisition funnels, landing pages, and conversion journeys.
• Lead attribution, measurement, and reporting frameworks to evaluate campaign effectiveness.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Programmatic

Analytics

Leadership

Budget Management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Looker Studio

Tableau

Job description

• Opportunities for career growth and progression
• Competitive salary and benefits

About Our Client

Our client is a leading multi‑brand consumer products company with a strong market presence and a portfolio of trusted brands. The organization is committed to driving growth through innovation, digital transformation, and customer‑focused strategies, offering a collaborative and high‑performance work environment.

Job Description

• Develop and execute the overall performance marketing strategy aligned with business growth objectives.
• Lead multi‑channel acquisition campaigns across Paid Search, Paid Social, Display, Programmatic, Affiliate, and other digital channels.
• Manage marketing budgets, forecasts, and media investments to maximize return on ad spend (ROAS) and customer lifetime value (LTV).
• Establish and monitor key performance metrics, providing actionable insights and recommendations to senior leadership.
• Drive continuous optimization across customer acquisition funnels, landing pages, and conversion journeys.
• Lead attribution, measurement, and reporting frameworks to evaluate campaign effectiveness and marketing contribution.
• Collaborate closely with Product, CRM, Brand, Sales, Data Analytics, and other cross‑functional teams to drive growth initiatives.
• Identify and test new channels, technologies, and growth opportunities to improve marketing performance.
• Build, mentor, and develop a high‑performing performance marketing team.
• Manage relationships with external agencies, media partners, and technology vendors.
• Stay current with industry trends, platform updates, privacy regulations, and best practices in digital marketing.

What Success Looks Like

• Consistently delivering customer acquisition and revenue growth targets.
• Improving marketing efficiency and overall return on marketing investment.
• Building scalable acquisition strategies and high‑performing digital channels.
• Developing a strong performance marketing team and data‑driven culture.
• Driving innovation and sustainable growth through continuous testing and optimization.

The Successful Applicant

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in digital or performance marketing, with at least 3 years in a leadership role.
• Proven track record of managing significant digital marketing budgets and delivering measurable business growth.
• Strong expertise across Google Ads, Meta, LinkedIn, TikTok, programmatic advertising, and marketing analytics platforms.
• Experience with web analytics and reporting tools such as Google Analytics, Looker Studio, Tableau, or similar platforms.
• Deep understanding of conversion rate optimization (CRO), attribution models, customer acquisition, and retention strategies.
• Strong analytical thinking with the ability to translate data into commercial insights.
• Experience leading, coaching, and developing high‑performing teams.
• Excellent stakeholder management, communication, and presentation skills.
• Ability to thrive in a fast‑paced, growth‑oriented environment.

Preferred Qualifications

• Experience in e‑commerce, technology, fintech, SaaS, consumer, or high‑growth digital businesses.
• Familiarity with marketing automation, CRM platforms, and customer journey management.
• Knowledge of SEO, lifecycle marketing, and customer retention strategies.
• Experience managing agency partnerships and international marketing campaigns.

What's on Offer

• Competitive salary and benefits
• Flexibility and hybrid set up
• Opportunities for career growth and trajectory