Performance Marketing CPAS

Shopee; Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Shopee in Metro Manila is seeking a data analytics professional to analyze seller performance and optimize marketing solutions including CPAS, Google Ads, and affiliate programs.

You will build dashboards, monitor ROI, and develop monetization strategies to maximize commercial outcomes for brands and sellers while collaborating with cross-functional teams.

This role requires strong communication and a passion for ecommerce.

Qualifications

• Bachelor’s degree in a quantitative field as listed.
• At least 3 years in data analysis or strategy roles.
• 2–3 years maximizing commercial performance using CPAS, Google Ads, and affiliate programs.
• Proficient in Excel/Google Sheets and basic SQL.
• Strong communication and problem-solving skills.
• E-commerce knowledge and willingness to learn.

Responsibilities

• Conduct seller performance analysis and develop recommendations for brands and sellers to maximize commercial performance through CPAS, Google Ads, and affiliate programs.
• Analyze seller behavior, investment trends, and adoption across marketing products, focusing on offsite solutions.
• Build predictive models and dashboards to support data-driven decision-making and performance tracking.
• Conduct deep-dive performance analyses on seller and brand marketing campaigns to evaluate ROI and growth opportunities.
• Develop, optimize, and implement monetization strategies and marketing packages to maximize commercial performance for brands and sellers.
• Generate actionable insights and strategic recommendations to drive seller growth and improve adoption of marketing solutions.

Skills

Advanced Excel

SQL (basic)

Data analysis

Communication

Problem solving

Ecommerce knowledge

Education

Bachelor’s degree in Business Administration, Economics, Finance, Computer Science, Information Technology, Engineering or related quantitative field

Tools

Excel

Google Sheets

SQL

Job description

Job Description

Conduct seller performance analysis, develop and implement recommendations for brands and sellers in order to maximize commercial performance through marketing solutions such as Facebook Collaborative Ads (CPAS), Google Ads (GSA/GAS), and affiliate programs.

• Analyze seller behavior, investment trends, and adoption across various marketing products, focusing on offsite solutions (CPAS, Google Ads, and affiliate programs).
• Monitor the effectiveness and trends of current programs, initiatives, and packages to identify key growth drivers and potential bottlenecks.
• Build predictive models and dashboards to support data-driven decision-making and performance tracking.
• Conduct deep-dive performance analyses on seller and brand marketing campaigns to evaluate ROI and identify growth opportunities.
• Develop, optimize, and implement monetization strategies and marketing packages to maximize commercial performance for brands and sellers.
• Generate actionable insights and strategic recommendations to drive seller growth and improve the adoption of marketing solutions.

Requirements

• Bachelor’s degree in Business Administration, Economics, Finance, Computer Science, Information Technology, Engineering or related quantitative field
• With a minimum of 3 years of relevant work experience in data analysis and/or strategy
• With 2-3 years of experience in maximizing commercial performance and ROI through offsite marketing solutions, including Facebook Collaborative Ads (CPAS), Google Ads (GSA/GAS), and affiliate programs
• Advanced Microsoft Excel, Google spreadsheet and basic SQL skills
• Excellent communication skills
• Creative and innovative approach in problem solving
• Passionate towards learning about the e-commerce industry
• Amenable to work in Podium West Tower, Pasig
• Flexible to work long hours on occasion