Marketing Ops Lead

Private Advertiser; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Private Advertiser in the Philippines is seeking a detail-oriented Marketing Ops Lead to drive planning, delivery, and analysis of marketing campaigns. You will work with data, initiate multiple activities, and prepare reports while collaborating with different departments to ensure timely execution.

You will track budgets, analyze data for trends, develop dashboards, and coordinate content across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4–6 years of relevant experience in marketing, campaign coordination, marketing analytics, or a similar role.
• Proficiency in Microsoft Excel and data-driven decision-making.

Responsibilities

• Track marketing budgets, campaign spend, and related expenses to ensure effective use of resources.
• Analyse campaign and market data to identify trends, gaps, and opportunities for optimisation.
• Recommend data-driven strategies and improvements to enhance campaign performance and marketing effectiveness.
• Support the measurement of campaign ROI and overall marketing performance.
• Lead planning and delivery of marketing campaigns from digital to traditional channels.
• Develop regular dashboards, reports and presentations highlighting key findings and actionable insights.
• Initiate competitor, market and industry research to identify emerging trends and growth opportunities.
• Lead the creation, coordination, and distribution of marketing content across relevant channels and platforms.
• Coordinate with internal teams, agencies, vendors, and external partners to ensure activities are delivered efficiently and on time.
• Provide general marketing coordination and operational support to the wider marketing team.

Skills

Analytical thinking

Reporting skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

CRM systems

Email marketing platforms

Campaign management tools

Microsoft Excel

Job description

Job Summary

We are looking for a detail-oriented and analytical Marketing Ops Lead to lead the planning, delivery, and analysis of marketing campaigns and initiatives. The ideal candidate is comfortable working with marketing data, initiating multiple activities, preparing reports, and collaborating with different departnment to ensure marketing initiatives are delivered effectively and on time.

Key Responsibilities

• Track marketing budgets, campaign spend, and related expenses to ensure effective use of resources.

• Analyse campaign and market data to identify trends, gaps, and opportunities for optimisation.

• Recommend data-driven strategies and improvements to enhance campaign performance and marketing effectiveness.

• Support the measurement of campaign ROI and overall marketing performance.

• Lead and manage the planning, delivery of marketing campaigns from digital to traditional channels.

• Evaluate campaign performance, website traffic, lead generation, engagement, and other key marketing metrics.

• Develop regular dashboards, reports and presentations that highlight key findings and actionable insights.

• Initiate competitor, market and industry research to identify emerging trends, customer insights, and growth opportunities.

• Lead the creation, coordination, and distribution of marketing content across relevant channels and platforms.

• Manage accurate and up-to-date marketing databases, CRM systems, and campaign records.

• Work closely with internal teams, agencies, vendors, and external partners to ensure marketing activities are delivered efficiently and within agreed timelines.

• Provide general marketing coordination and operational support to the wider marketing team as required.

Qualifications & Experience

• Hands‑on experience with marketing platforms and tools such as Google Analytics, CRM systems, email marketing platforms, and campaign management tools.

• Strong analytical and reporting skills, with the ability to interpret data and translate findings into actionable recommendations.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 4–6 years of relevant experience in marketing, campaign coordination, marketing analytics, or a similar role.

• Proficient in Microsoft Excel, with the ability to work confidently with data, reports, and dashboards.

• Strong organisational and project coordination skills, with the ability to manage multiple priorities and meet deadlines.

• Excellent written and verbal communication skills.

• Strong attention to detail and a high level of accuracy.

• Proactive and resourceful, with the ability to work independently and effectively collaborate with cross-functional teams.

• Strong understanding of marketing performance, data analysis, and continuous improvement.

• Ability to present data and insights clearly to both marketing and non-marketing stakeholders.