UGC-Driven Meta Ads Specialist (Remote)

Cellexia Ltd; Philippines; On-site; PHP 2,466,091 - 3,699,136; Full time

Job summary

Cellexia Labs, a European beauty and skincare company, is hiring a Digital Marketing Specialist to own and scale Meta Ads performance through high-volume UGC content. This full-time remote role collaborates with a video creator to develop concepts, hooks, and strategies designed to drive clicks and conversions.

The role requires direct response marketing experience, strong creative instincts, and excellent English communication.

Qualifications

• Proven experience in direct response marketing.
• Ability to concept and brief high-performing UGC ads.
• Strong written and verbal English communication.
• Ability to work independently in a fully remote, cross-time-zone environment.

Responsibilities

• Develop high-volume UGC concepts and video briefs for Meta Ads campaigns.
• Identify winning hooks, angles, and formats based on direct response principles.
• Collaborate with the video creator to translate ideas into scroll-stopping content.
• Monitor ad performance and iterate on creative direction based on results.
• Stay current on Meta Ads trends and beauty/skincare space conversions.
• Maintain a consistent output pipeline to support testing and scaling.

Skills

Direct response marketing

UGC video ads concepting

Creative instincts

English communication

Remote work

Tools

Notion

Slack

Job description

Cellexia Labs, a European beauty and skincare company, is hiring a Digital Marketing Specialist to own and scale Meta Ads performance through high-volume UGC content. This full-time remote role collaborates with a video creator to develop concepts, hooks, and strategies designed to drive clicks and conversions.

The role requires direct response marketing experience, strong creative instincts, and excellent English communication.