Digital Marketing Specialist

Cellexia Ltd; Philippines; On-site; PHP 2,466,091 - 3,699,136; Full time

Job summary

Cellexia Labs, a European beauty and skincare company, is hiring a Digital Marketing Specialist to own and scale Meta Ads performance through high-volume UGC content. This full-time remote role collaborates with a video creator to develop concepts, hooks, and strategies designed to drive clicks and conversions.

The role requires direct response marketing experience, strong creative instincts, and excellent English communication.

Qualifications

• Proven experience in direct response marketing.
• Ability to concept and brief high-performing UGC ads.
• Strong written and verbal English communication.
• Ability to work independently in a fully remote, cross-time-zone environment.

Responsibilities

• Develop high-volume UGC concepts and video briefs for Meta Ads campaigns.
• Identify winning hooks, angles, and formats based on direct response principles.
• Collaborate with the video creator to translate ideas into scroll-stopping content.
• Monitor ad performance and iterate on creative direction based on results.
• Stay current on Meta Ads trends and beauty/skincare space conversions.
• Maintain a consistent output pipeline to support testing and scaling.

Skills

Direct response marketing

UGC video ads concepting

Creative instincts

English communication

Remote work

Tools

Notion

Slack

Job description

Cellexia Labs is a European beauty and skincare company with an international team operating across multiple markets. We develop and sell consumer skincare products and work with a fully remote team across different time zones.

About the Role

We are hiring a Digital Marketing Specialist to own and scale our Meta Ads performance through high-volume UGC content. This is a full-time remote position built for someone who lives and breathes direct response marketing - someone who understands what makes people stop scrolling, click an ad, and buy. You will work closely with our video creator, providing the concepts and creative direction that they bring to life. Your job is the ideas, the angles, the hooks, and the strategy. Their job is execution.

The content you drive will be short-form video UGC designed specifically for Meta Ads - entertaining, satisfying to watch, and built to convert.

Responsibilities

• Develop high-volume UGC concepts and video briefs for Meta Ads campaigns
• Identify winning hooks, angles, and formats based on direct response principles and competitor research
• Collaborate closely with the video creator to translate ideas into scroll-stopping content
• Monitor ad performance and iterate on creative direction based on results
• Stay current on Meta Ads trends, viral content formats, and what is converting in the beauty and skincare space
• Maintain a consistent output pipeline to support ongoing campaign testing and scaling

Requirements

• Proven experience in direct response marketing, with a strong understanding of what drives clicks and conversions on Meta
• Demonstrated ability to concept and brief high-performing UGC-style video ads
• Strong creative instincts - you know what makes content entertaining, satisfying, and clickable
• Strong written and verbal English communication skills
• Able to work independently in a fully remote, cross-time-zone environment

  Preferred Qualifications

  • Experience in beauty, skincare, wellness, or direct-to-consumer ecommerce
  • Familiarity with UGC ad formats and native-style video content
  • Background in content strategy, copywriting, or performance creative
  • Experience working with or briefing video creators or production teams
  • Familiarity with tools like Notion, Slack, or project management platforms