Remote Performance Marketing Lead (Meta & Google)

MicroSourcing; Manila; On-site; PHP 669,600 - 892,800; Full time

Benefits offered by this job

Above-market pay

Healthcare on day 1

Paid time off

Group life insurance

Performance bonuses

Company events

Flexible work

Career growth

Diversity & inclusion

Job summary

MicroSourcing is seeking a Performance Marketing Specialist to lead paid media campaigns across Meta and Google Ads for a luxury-focused client account. You will own strategy, optimize performance, and scale campaigns from planning through execution while working from home during the night shift.

Responsibilities include end-to-end campaign setup, optimization, audience segmentation, and conversion tracking, with regular reporting and collaboration with creative teams to test new ad creatives.

Qualifications

• Proven experience managing high-budget paid media campaigns across Meta and Google Ads.
• Strong expertise in campaign structure, keyword strategy, audience targeting, campaign optimization, and conversion attribution.
• Advanced analytical skills with experience using Google Analytics, Looker Studio, or similar reporting platforms.
• Ability to interpret performance data and translate insights into effective marketing strategies.
• Excellent attention to detail with a disciplined approach to quality assurance, deadlines, and campaign management.
• Strong written and verbal English communication skills.

Responsibilities

• Develop and execute end-to-end paid media strategies across Meta (Facebook and Instagram) and Google Ads.
• Conduct in-depth keyword research and continuously optimize campaign structures to improve efficiency and scalability.
• Set up, manage, and quality-check campaigns, audience segmentation, conversion tracking, and pixel implementation.
• Monitor campaign performance daily and implement data-driven optimizations across targeting, budgets, bidding strategies, and ad messaging.
• Prepare weekly and monthly performance reports with actionable insights and strategic recommendations.
• Collaborate closely with creative teams to develop, request, and test new ad creatives that improve campaign performance.
• Stay up to date with platform updates, industry trends, and emerging opportunities in digital advertising.

Skills

Paid media management

Meta & Google Ads

Campaign optimization

Audience targeting

English communication

Google Analytics

Looker Studio

Tools

Google Analytics

Looker Studio

Job description

MicroSourcing is seeking a Performance Marketing Specialist to lead paid media campaigns across Meta and Google Ads for a luxury-focused client account. You will own strategy, optimize performance, and scale campaigns from planning through execution while working from home during the night shift.

Responsibilities include end-to-end campaign setup, optimization, audience segmentation, and conversion tracking, with regular reporting and collaboration with creative teams to test new ad creatives.