Traditional Trade Sales Leader

BIC; Metro Manila; On-site; PHP 500,000 - 800,000; Full time

Job summary

BIC World is seeking a Sales Supervisor for Traditional Trade to lead a field sales team, drive distributor partnerships, and grow market share in TT channels across a defined region. You will coach DSRs, Merchandisers, and Promoters to achieve visible, profitable growth.

Responsibilities include planning, coaching, and executing sales programs, improving coverage, and maintaining planogram compliance while building strong retailer relationships across sari-sari stores and wholesalers.

Qualifications

• Bachelor's degree in business, marketing, economics or related field.
• Minimum 3–5 years of FMCG sales and General Trade experience.
• Experience managing distributors and field sales teams.
• Strong track record in negotiations and customer development.
• Proficiency with distributor-led business models and MS Office.

Responsibilities

• Meet monthly, quarterly, and annual sales targets across TT outlets.
• Drive distributor management and field sales execution.
• Expand territory and distribution in sari-sari stores, groceries, wholesalers, and markets.
• Lead, coach, and develop DSRs, Merchandisers, and Promoters.
• Ensure product visibility, pricing integrity, and promotional execution.
• Build relationships with wholesalers and retailers; resolve issues.

Skills

Distributor Management

General Trade Specialist

Commercial Negotiation

Joint Business Planning (JBP)

Forecasting & Sales Analysis

Customer Relationship Management

Problem Solving

Decision Making

Communication & Presentation

MS Excel & PowerPoint

Drive for Results

Education

Bachelor's Degree in Business Administration, Marketing, Economics, Sales

Tools

Microsoft Excel

PowerPoint

Job description

BIC World is seeking a Sales Supervisor for Traditional Trade to lead a field sales team, drive distributor partnerships, and grow market share in TT channels across a defined region. You will coach DSRs, Merchandisers, and Promoters to achieve visible, profitable growth.

Responsibilities include planning, coaching, and executing sales programs, improving coverage, and maintaining planogram compliance while building strong retailer relationships across sari-sari stores and wholesalers.