Trade Marketing & Merchandising Lead

BIC; Metro Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

BIC World is seeking a Merchandising Leader to define and deploy a Philippines-wide merchandising strategy that drives shopper conversion and strengthens brand preference. You will lead in-store standards, develop planograms, and coordinate with distributors to ensure flawless execution across General Trade and Modern Trade channels.

You will partner with Sales, Trade Marketing, and Supply Chain to translate priorities into high-impact activations, measure performance with scorecards, and

Qualifications

• 5+ years of Sales, Merchandising, Trade Marketing experience.
• Graduate: diploma or equivalent.
• Speaks fluent English.
• Proficient in MS Office (Word, Excel, PowerPoint).
• Exposure to external agencies (merchandising, channel KAMs and POSM agencies).

Responsibilities

• Develop and implement an Annual Merchandising Plan to build and grow BIC categories across the Philippines markets, maximizing growth and profitability while ensuring achievement of commercial objectives.
• Own the merchandising "playbook" and standards, including channel-specific planogram principles, assortment guidelines, shelf segmentation, price laddering, and pack/variant roles.
• Visibility standards (SoS targets, secondary placements, feature/display hierarchy, POSM toolkits, shelving/fixtures when relevant).
• Must-Sell Lines and execution rules by channel and store typology.
• Drive implementation through Distributor execution models, which implies: Cross-functional interactions, working closely with Line Manager, Regional Sales Managers / Regional Business Development Managers, Supply Chain (availability), and Distributors to deliver targets and manage budgets.
• Acting as a liaison between BIC and local stakeholders (Distributors, key customers, wholesalers, suppliers, agencies) to ensure strong execution of merchandising standards and activities.
• Directing and following up with external agencies (merchandising, POSM, printing, fixtures, retail activation) to create and execute shopper and customer initiatives.
• Lead in-store measurement and performance tracking, including: Define audit approach and scorecards (Perfect Store / execution KPIs) and ensure regular reporting cadence.
• Analyze execution gaps and deploy corrective action plans with Distributors / Sales teams
• Use insights to optimize planograms, POSM, promo mechanics, and store targeting.
• Translate category & shopper insights into action by continuously evaluating: Customer/store conditions, competitor activity, internal performance data, and shopper behavior.
• Opportunities to improve conversion (availability, visibility, pricing architecture, shelf blocking, signposting, feature compliance).
• Key channel growth opportunities and prioritized "where to win" doors/partners.
• Merchandising budget ownership: Monitor and recommend merchandising investment per country/channel (POSM, displays, merchandiser programs, audits), ensuring cost control and ROI discipline.
• Support Revenue Growth Management (RGM) from a merchandising lens to target: Sharper portfolio strategy – clarify hero SKUs and roles by segment/channel (traffic driver vs value driver vs premium trade-up)
• Better assortment mix – optimize SKU productivity; recommend delists of low performers; enable high-impact innovations and channel exclusives where relevant
• Pricing & price architecture – ensure shelf price ladder supports value growth and competitive positioning
• Promotional effectiveness – ensure promotions drive incremental sales with positive ROI and do not "buy share" without value creation
• Capability building & governance:
• Train Distributor merchandisers and sales teams on standards, selling stories, planogram logic, and execution routines
• Run market/store visits and coaching cycles; share best practices and replicate winning executions across markets
• Communicate key initiatives and results through structured updates (newsletters/internal comms)

Skills

Fluent English

MS Office

Education

Diploma or equivalent

Tools

MS Office (Word, Excel, PowerPoint)

Job description

BIC World is seeking a Merchandising Leader to define and deploy a Philippines-wide merchandising strategy that drives shopper conversion and strengthens brand preference. You will lead in-store standards, develop planograms, and coordinate with distributors to ensure flawless execution across General Trade and Modern Trade channels.

You will partner with Sales, Trade Marketing, and Supply Chain to translate priorities into high-impact activations, measure performance with scorecards, and