Local Store Marketing Officer- South/Central Luzon

Eight8Ate Holdings, Inc.; Manila, Hinoba-an; On-site; PHP 391,000 - 614,000; Full time

Job summary

Eight-8-Ate Holdings, Inc. is seeking a Local Store Marketing Officer to develop and execute trade marketing programs for South/Central Luzon stores.

You will translate national campaigns into regional executions and identify opportunities to boost brand awareness, traffic, and sales. You will also coordinate local partnerships, manage events and sponsorships, monitor campaign effectiveness, and collaborate with operations to optimize store performance.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Advertising, or related field.

Responsibilities

• Develop and execute trade marketing programs and localized activities for stores in South/Central Luzon.

Skills

Trade marketing

Local store marketing

Brand marketing

Sales

Events

Partnership development

Communication

Presentation

Negotiation

Coordination

Relationship-building

Excel

PowerPoint

Education

Bachelor’s degree in Marketing/Business/Advertising/Communication/Management

Tools

Excel

PowerPoint

Job description

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Local Store Marketing Officer- South/Central Luzon - EIGHT8ATE (Corporate Office)

Trade Marketing Planning and ExecutionDevelop and execute trade marketing programs and localized promotional activities for assigned stores and territories within the South/Central LuzonTranslate national marketing campaigns into relevant regional and local executions based on market needs and customer behavior.Identify opportunities to increase brand awareness, customer traffic, transactions, and sales within assigned areas.Ensure timely and accurate implementation of promotional materials, merchandising requirements, and in-store marketing activities.Conduct regular store visits to assess campaign execution, merchandising standards, visibility, and overall brand presentation.Local Store and Regional MarketingDevelop localized marketing initiatives based on the specific needs and opportunities of stores, cities, and communities.Support new store openings, store anniversaries, product launches, seasonal campaigns, and other key business activities.Identify potential partnerships with malls, schools, offices, corporations, organizations, communities, and local establishments.Coordinate sponsorships, tie‑ups, events, sampling activities, and community‑based marketing initiatives.Recommend programs that address store‑specific sales gaps and opportunities.Campaign and Promotional ManagementCoordinate with internal teams to ensure availability and proper deployment of campaign materials such as posters, banners, menu materials, digital assets, and other promotional collaterals.Monitor the implementation and effectiveness of promotional campaigns across assigned stores.Ensure promotional guidelines, mechanics, timelines, and brand standards are consistently followed.Provide field feedback and recommendations for improving campaign execution.Market and Competitor AnalysisMonitor local market trends, competitor activities, pricing, promotions, consumer behavior, and emerging opportunities within the South/Central LuzonConduct regular market and competitive checks and provide actionable insights to the Marketing Team.Identify high‑potential locations, customer segments, occasions, and partnerships that can contribute to sales growth.Performance Monitoring and ReportingMonitor and analyze the performance of trade marketing initiatives using relevant KPIs such as sales uplift, transactions, customer traffic, redemption, participation, and return on marketing investment.Prepare post‑activity reports, campaign evaluations, competitive updates, and regional marketing reports.Recommend corrective actions or follow‑through programs based on campaign results and market observations.Maintain proper documentation of marketing activities, expenses, suppliers, and program results.Budget and Supplier CoordinationAssist in managing regional trade marketing budgets and ensure expenditures are within approved allocations.Coordinate with accredited suppliers, production partners, event organizers, and other third‑party service providers.Monitor production, delivery, installation, and quality of marketing materials.Ensure proper documentation, liquidation, and processing of marketing‑related expenses.Stakeholder ManagementBuild strong working relationships with Store Operations, Area Managers, Restaurant Managers, Mall Administrators, suppliers, and other business partners.Coordinate closely with Operations to understand store challenges and develop appropriate marketing solutions.Represent the company professionally during partnerships, events, and external marketing activities.QualificationsBachelor’s Degree in Marketing, Business Administration, Advertising, Communication, Management, or any related field.Preferably with 2–3 years of relevant experience in Trade Marketing, Local Store Marketing, Brand Marketing, Sales, Events, or Business Development.Experience in FMCG, food service, restaurant, retail, hospitality, or consumer‑facing businesses is highly preferred.Strong understanding of trade promotions, local marketing, merchandising, events, and partnership development.Able to analyze sales and campaign performance and translate findings into actionable marketing recommendations.Strong communication, presentation, negotiation, coordination, and relationship‑building skills.Highly organized and capable of managing multiple stores, campaigns, and projects simultaneously.Proficient in Microsoft Office applications, particularly Excel and PowerPoint.Must be willing to conduct frequent fieldwork and travel within the South/Central Luzon.Must be willing to work onsite and occasionally work beyond regular office hours depending on events, launches, and promotional activities.

Eight-8-Ate Holdings, Inc.is a growing food and restaurant operator, established in September 2018 with the acquisition of the Conti's, a premium casual dining restaurant, and was formalized in June 2019. In November 2019, Wendy's Philippines was al...

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