TRADE MARKETING MANAGER

Benby Enterprises, Inc.; Quezon City; On-site; PHP 60,000 - 80,000; Full time

Benefits offered by this job

Performance Bonus

Employee Recognition and Rewards

Government Mandated Benefits

Health Insurance

Employee Discounts

13th Month Pay

Job summary

A leading marketing firm in Quezon City seeks a Trade Marketing Executive/Manager. You will develop trade marketing initiatives and analyze market trends for growth. Ideal candidates have 5+ years in trade marketing with strong analytical skills and a Bachelor's degree. The role offers competitive benefits and an on-site work environment.

Qualifications

• Minimum of 5 years of experience in trade marketing, preferably in FMCG or retail.
• Highly organized, results-driven, and adept at cross-functional collaboration.

Responsibilities

• Develop and execute trade marketing initiatives aligned with brand objectives.
• Analyze market trends to identify growth opportunities.
• Design compelling merchandising solutions.

Skills

Analytical skills

Strategic thinking

Communication abilities

Presentation skills

Stakeholder management

Financial modeling

Education

Bachelor’s degree in Marketing, Business Administration, or related field

MBA

Tools

Data analysis tools

Job description

On-site - Quezon City 5-10 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

13th Month Pay

Insurance Health & Wellness

HMO

Employee Discount

TheTrade Marketing Executive/Manager is responsible for developing and executing strategic trade marketing initiatives that align with brand objectives and drive commercial performance across channels, categories, and regions. This role bridges marketing and sales to ensure consistent messaging and effective market execution while maintaining strong collaboration with internal teams and external stakeholders.

• Analyze market trends and competitor activities to identify growth opportunities and risks.
• Translate overarching brand strategies into actionable trade marketing plans.
• Develop and implement targeted strategies bychannel, category, customer, and region to ensure sustainable growth

Performance Monitoring & Analysis

• Regularly evaluate business performance against targets and initiatives.
• Generate insights and actionable recommendations to optimize results.
• Lead and present business performance reviews to the management team.

Point of Sale Materials (POSM) Development

• Design and develop compelling merchandising solutions and POS materials tailored to key shopper profiles.
• Ensure effective visibility and conversion across relevant sales channels

Forecasting

• Utilize historical data, market trends, and benchmarking to develop accurate sales forecasts.
• Conduct opportunity and risk assessments to guide strategic decisions

Budget Management & Financial Acumen

• Plan, manage, and track trade marketing budgets to ensure optimal resource allocation.
• Apply financial principles such as ROI, CTS (Cost to Sales), and NPV in evaluating marketing investments and initiatives.
• Build and maintain strong relationships with external partners (principals, key accounts) and internal departments (sales, supply chain, merchandising).
• Present and align quarterly plans with stakeholders to ensure cross-functional buy-in and effective execution

Process Compliance & Leadership

Act as the process owner for key strategic and operational meetings:

• BSSD – Monthly Development & Tracking
• S&OP – Including Sell-In/Sell-Out & Offtake Analysis
• Quarterly Business Review

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
• Minimum of 5 years of experience in trade marketing, preferably in FMCG or retail.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Proficient in data analysis tools and financial modeling.
• Highly organized, results-driven, and adept at cross-functional collaboration.

Sales and Marketing Customer Relationship Management Business Analysis Product Operation Lifecycle Marketing Campaigns Brand Marketing Campaign Performance Monitoring

Working Location

Benby Enterprises, Inc. - 1Benby Building. 216 Banawe St, District 1, Quezon City, 1115 Metro Manila, Philippines

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