Trade Marketing Manager

Globe International Distributor Center, Inc.; Quezon City; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Globe International Distributor Center, Inc. in Quezon City is seeking a seasoned commercial strategist to lead the development and execution of strategies that drive customer growth, sales performance, product adoption and profitable results.

You will bridge strategy, marketing, sales and field execution, manage budgets, analyze market trends and collaborate with cross-functional teams to deliver impactful programmes across channels.

Qualifications

• Experience in commercial strategy, trade marketing, sales, brand management or a related field.

Responsibilities

• Develop commercial strategy and business plans aligned with organisational objectives.
• Lead channel and customer development initiatives to strengthen market presence and growth.
• Plan and execute trade promotions and commercial programmes that support sales objectives.
• Drive sell-out performance and demand generation across relevant channels.
• Develop and commercialise product launches, innovations and go-to-market programmes.
• Elevate merchandising standards and in-store execution.
• Plan and deliver caravans, activations and field marketing initiatives.
• Strengthen integration between sales and marketing teams to deliver consistent execution.
• Monitor trade intelligence, market trends and commercial analytics to inform decisions.
• Manage budgets, evaluate return on investment and optimise commercial spending.
• Collaborate with cross-functional teams and external partners to deliver commercial programmes effectively.

Skills

Commercial strategy

Trade marketing

Sales

Brand management

Job description

About the role

Lead the development and execution of commercial strategies that drive customer growth, sales performance, product adoption and profitable business results. This role connects strategy, marketing, sales and field execution to deliver strong market impact across channels.

Key responsibilities

• Develop commercial strategy and business plans aligned with organisational objectives.

• Lead channel and customer development initiatives to strengthen market presence and growth.

• Plan and execute trade promotions and commercial programmes that support sales objectives.

• Drive sell-out performance and demand generation across relevant channels.

• Develop and commercialise product launches, innovations and go-to-market programmes.

• Elevate merchandising standards and in-store execution.

• Plan and deliver caravans, activations and field marketing initiatives.

• Strengthen integration between sales and marketing teams to deliver consistent execution.

• Monitor trade intelligence, market trends and commercial analytics to inform decisions.

• Manage budgets, evaluate return on investment and optimise commercial spending.

• Collaborate with cross-functional teams and external partners to deliver commercial programmes effectively.

What we're looking for

• Experience in commercial strategy, trade marketing, sales, brand management or a related field.

• Strong understanding of channel development, customer engagement, promotions and demand generation.

• Demonstrated ability to manage product launches, activations and integrated sales and marketing programmes.

• Strong analytical and commercial acumen, including budget and return on investment management.

• Excellent planning, project management, communication and stakeholder management skills.

• Ability to translate market insights into practical strategies and measurable business outcomes.