Customer Marketing Manager - Global FMCG

Michael Page International Recruitment (Philippines) Inc; Philippines; Hybrid; PHP 900,000 - 1,500,000; Full time

Job summary

Michael Page International Recruitment (Philippines) Inc is partnering with a leading FMCG company to appoint a seasoned Trade Marketing professional in the Philippines. The role leads trade strategies, planning, budgets, and retailer activation across modern trade, general trade, and e‑commerce.

You will partner with Sales to develop customer-specific growth plans, manage promotional investments, design shopper programmes, and drive in‑store visibility with agile execution.

Qualifications

• Proven success managing trade marketing programmes across modern trade, general trade and/or e-commerce.
• Strong commercial and financial acumen with experience managing promotional investment and evaluating campaign effectiveness.
• Highly analytical with the ability to translate sales, market and customer data into actionable business strategies.

Responsibilities

• Develop and execute trade marketing strategies aligned with objectives and channel requirements.
• Lead annual trade planning, including promotional calendars and activation plans.
• Partner with Sales to develop customer-specific growth plans and opportunities.
• Manage trade investment and promotional budgets for effective ROI.
• Design and execute shopper marketing programmes to drive awareness and category growth.
• Support launches through channel activation plans.
• Monitor sales performance, market trends, and shopper insights to spot growth.
• Develop merchandising standards, POSM strategies and in-store visibility.
• Collaborate with agencies, distributors and retailers for flawless execution.
• Own end-to-end project delivery from strategic planning to execution.

Skills

Trade marketing

Trade planning

Promotional budgets

Shopper marketing

Channel activation

Merchandising standards

Job description

• International consumer goods company
• Career progression, competitive salary package and hybrid work set up

About Our Client

Our client is a leading FMCG company with a portfolio of established consumer brands across multiple categories and markets. Operating within a lean and agile structure, the business empowers its people with high levels of ownership, accountability, and visibility, creating an environment where individuals can make a direct commercial impact.

Job Description

• Develop and execute trade marketing strategies aligned with business objectives, brand priorities, and channel requirements.
• Lead annual trade planning, including promotional calendars, customer activation plans, and commercial initiatives.
• Partner closely with Sales teams to develop customer-specific growth plans and maximise business opportunities.
• Manage trade investment and promotional budgets, ensuring effective allocation and strong return on investment.
• Design and execute shopper marketing programmes that drive awareness, conversion, and category growth.
• Support innovation launches and product introductions through tailored channel activation plans.
• Monitor sales performance, market trends, competitor activity, and shopper insights to identify growth opportunities.
• Develop and implement merchandising standards, POSM strategies, and in-store visibility initiatives.
• Collaborate with agencies, distributors, and retail partners to ensure flawless execution of trade activities.
• Take ownership of end-to-end project delivery, managing both strategic planning and day-to-day operational execution.

The Successful Applicant

The ideal candidate is a seasoned FMCG trade marketing professional who can quickly integrate into the business and add value from day one. They are comfortable operating in lean, fast-paced environments where success depends on initiative, adaptability, commercial judgement, and the ability to independently manage both strategic and executional responsibilities without reliance on large support teams.

• Proven success managing trade marketing programmes across modern trade, general trade, and/or e-commerce channels.
• Strong commercial and financial acumen with experience managing promotional investment and evaluating campaign effectiveness.
• Highly analytical with the ability to translate sales, market, and customer data into actionable business strategies.

What's on Offer

• Competitive salary & benefits package
• High-impact role with significant ownership and influence on commercial outcomes
• Agile and entrepreneurial environment offering broad exposure and career growth opportunities.