Trade Marketing Executive/Manager (FMCG)

Benby Enterprises, Inc.; Quezon City; Sur place; PHP 450 000 - 750 000; Plein temps

Résumé du poste

Benby Enterprises, Inc. is seeking a Trade Marketing Manager to drive brand growth and sales across channels in the Philippines. The role requires coordinating with marketing, sales, and supply chain to translate brand strategies into actionable trade plans and budgets.

You will develop POS materials, execute promotions, and monitor performance, delivering insights to management and supporting forecasting and planning activities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA is a plus).
• 2–3 years of experience in trade marketing, preferably in FMCG or retail.
• Strong analytical and problem-solving skills.
• Good communication and presentation abilities.
• Organized, results-driven, and able to collaborate with cross-functional teams.

Responsabilités

• Analyze market trends and competitor activities to identify growth opportunities.
• Translate brand strategies into practical trade marketing plans.
• Execute trade marketing programs, promotions, and merchandising initiatives to support sales growth.
• Develop and implement POS materials to improve product visibility and shopper engagement.
• Monitor business performance and provide insights to improve results.
• Prepare reports and present performance updates to management.
• Develop sales forecasts using historical data, market trends, and business insights.
• Identify risks and opportunities to support business planning and decision-making.
• Manage and track trade marketing budgets to ensure effective use of resources.
• Work with sales, supply chain, merchandising teams, and external partners to ensure successful execution of plans.

Connaissances

Analytical thinking

Communication skills

Presentation skills

Organization

Cross-functional collaboration

Formation

Bachelor’s degree in Marketing or Business Administration

Description du poste

Job Summary

The Trade Marketing Manager is responsible for planning and executing trade marketing initiatives that support brand growth and drive sales across different channels. This role works closely with marketing, sales, and other internal teams to ensure strategies are effectively implemented in the market.

Key Responsibilities

• Analyze market trends and competitor activities to identify growth opportunities.

• Translate brand strategies into practical trade marketing plans.

• Execute trade marketing programs, promotions, and merchandising initiatives to support sales growth.

• Develop and implement point-of-sale (POS) materials to improve product visibility and shopper engagement.

• Monitor business performance and provide insights and recommendations to improve results.

• Prepare reports and present performance updates to management.

• Develop sales forecasts using historical data, market trends, and business insights.

• Identify risks and opportunities to support business planning and decision-making.

• Manage and track trade marketing budgets to ensure effective use of resources.

• Work closely with sales, supply chain, merchandising teams, and external partners to ensure successful execution of plans.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).

• 2–3 years of experience in trade marketing, preferably in FMCG or retail.

• Strong analytical and problem-solving skills.

• Good communication and presentation abilities.

• Organized, results-driven, and able to collaborate with cross-functional teams.