Trade Marketing Manager

Private Advertiser; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Private Advertiser in Makati is seeking a results-driven Key Account Manager to lead top cosmetics and personal care retailers. You will manage key accounts, develop strategic plans, and drive sell-through while collaborating with marketing teams.

The role requires strong negotiation, analytical, and relationship-building skills, with a track record in modern trade and FMCG. Join a fast-paced environment and shape category growth with data-driven insights.

Qualifications

• Minimum 3-5 years of experience in Key Account Management, Modern Trade Sales, or Business Development within Cosmetics, Personal Care, Beauty, or FMCG.
• Proven experience handling major retail accounts such as Watsons, SM Group, Puregold, Waltermart, and other modern trade channels.
• Strong understanding of beauty, personal care, and consumer goods market dynamics.
• Demonstrated success in achieving sales targets, driving account growth, and executing trade marketing initiatives.
• Excellent negotiation, relationship-building, and account management skills.
• Strong analytical skills with experience in sales forecasting, budgeting, and business planning.
• Proficient in Microsoft Excel, PowerPoint, and sales reporting tools.
• Excellent presentation, communication, and stakeholder management skills.
• Results-oriented, self-driven, and able to thrive in a fast-paced and competitive environment.

Responsibilities

• Manage and grow key retail accounts including Watsons, SM Group, Puregold, Waltermart, and other modern trade partners.
• Develop and execute account plans to achieve sales targets, distribution goals, and category growth objectives.
• Build and maintain strong business relationships with buyers, category managers, and key decision-makers.
• Negotiate annual business plans, trade terms, promotional activities, product listings, and commercial agreements.
• Drive product visibility, availability, and execution across assigned accounts to maximize sell-through performance.
• Collaborate with Marketing and Trade Marketing teams to implement in-store promotions, brand activations, and new product launches.
• Monitor sales performance, inventory levels, stock replenishment, and forecast requirements to ensure optimal product availability.
• Analyze sales data, market trends, shopper insights, and competitive activities to identify growth opportunities.
• Conduct regular business reviews with customers and present performance updates, sales strategies, and category recommendations.
• Coordinate with Supply Chain, Finance, and Operations teams to ensure timely order fulfillment and account support.
• Manage trade investments, promotional budgets, and account profitability to maximize return on investment (ROI).
• Ensure compliance with customer requirements, merchandising standards, and promotional execution across all assigned accounts.

Skills

Key Account Management

Modern Trade Sales

Cosmetics Industry

Beauty & Personal Care

Sales Target Achievement

Trade Marketing Initiatives

Negotiation

Relationship Building

Sales Forecasting

Budgeting & Planning

Fast-paced Environment

Presentation Skills

Tools

Microsoft Excel

PowerPoint

Sales Reporting Tools

Job description

KEY RESPONSIBILITIES

• Manage and grow key retail accounts including Watsons, SM Group, Puregold, Waltermart, and other modern trade partners.

• Develop and execute account plans to achieve sales targets, distribution goals, and category growth objectives.

• Build and maintain strong business relationships with buyers, category managers, and key decision-makers.

• Negotiate annual business plans, trade terms, promotional activities, product listings, and commercial agreements.

• Drive product visibility, availability, and execution across assigned accounts to maximize sell-through performance.

• Collaborate with Marketing and Trade Marketing teams to implement in-store promotions, brand activations, and new product launches.

• Monitor sales performance, inventory levels, stock replenishment, and forecast requirements to ensure optimal product availability.

• Analyze sales data, market trends, shopper insights, and competitive activities to identify growth opportunities.

• Conduct regular business reviews with customers and present performance updates, sales strategies, and category recommendations.

• Coordinate with Supply Chain, Finance, and Operations teams to ensure timely order fulfillment and account support.

• Manage trade investments, promotional budgets, and account profitability to maximize return on investment (ROI).

• Ensure compliance with customer requirements, merchandising standards, and promotional execution across all assigned accounts.

KEY QUALIFICATIONS

• Minimum of 3-5 years of experience in Key Account Management, Modern Trade Sales, or Business Development within the Cosmetics, Personal Care, Beauty, or FMCG industry.

• Proven experience handling major retail accounts such as Watsons, SM Group, Puregold, Waltermart, and other modern trade channels.

• Strong understanding of beauty, personal care, and consumer goods market dynamics.

• Demonstrated success in achieving sales targets, driving account growth, and executing trade marketing initiatives.

• Excellent negotiation, relationship-building, and account management skills.

• Strong analytical skills with experience in sales forecasting, budgeting, and business planning.

• Proficient in Microsoft Excel, PowerPoint, and sales reporting tools.

• Excellent presentation, communication, and stakeholder management skills.

• Results-oriented, self-driven, and able to thrive in a fast-paced and competitive environment.