Trade Marketing Associate (FMCG)

Benby Enterprises, Inc.; Quezon City; Vor Ort; PHP 260.000 - 420.000; Vollzeit

Zusammenfassung

Benby Enterprises, Inc. is seeking a Trade Marketing Associate to plan and execute initiatives that drive brand growth and sales across channels. You will collaborate with marketing, sales, and internal teams to translate strategies into market actions.

The role focuses on trade programs, promotions, merchandising, POS materials, and efficient budget use, with emphasis on forecasting and stakeholder coordination across departments.

Qualifikationen

• Bachelor's degree in Marketing, Business Admin, or related field.
• 1–3 years of trade marketing experience, preferably FMCG or Retail.
• Strong skills in brand strategy, pricing, demand planning, budgeting, and analytics.
• Excellent communication, presentation, and stakeholder management.
• Organized, results-oriented, and able to work in a fast-paced environment.

Aufgaben

• Develop and execute trade marketing strategies aligned with brand and business objectives.
• Manage principal relationships and address business concerns.
• Analyze market trends, competitor activities, and channel performance.
• Manage pricing strategies to optimize competitiveness and profitability.
• Plan and execute trade programs, promotions, merchandising initiatives, and in-store activations.
• Develop and implement effective POS materials.
• Lead budget planning, monitor trade investments, and ensure efficient allocation of resources.
• Conduct trade spend reconciliation and ensure proper budget utilization.
• Prepare forecasts and support demand planning using market insights and historical data.
• Prepare business reviews, reports, and presentations.
• Work closely with Sales, Marketing, Merchandising, Supply Chain, and external stakeholders to ensure successful execution of plans.

Kenntnisse

Trade marketing

Pricing

Demand planning

Budgeting

Analytics

Communication

Stakeholder management

Brand strategy

Ausbildung

Bachelor's degree in Marketing

Business Administration

Jobbeschreibung

Job Summary

The Trade Marketing Associate is responsible for planning and executing trade marketing initiatives that support brand growth and drive sales across different channels. This role works closely with marketing, sales, and other internal teams to ensure strategies are effectively implemented in the market.

Key Responsibilities

• Develop and execute trade marketing strategies aligned with overall brand and business objectives.

• Manage principal relationships and address business concerns.

• Analyze market trends, competitor activities, and channel performance.

• Manage pricing strategies to optimize competitiveness and profitability.

• Plan and execute trade programs, promotions, merchandising initiatives, and in-store activations.

• Develop and implement effective POS materials

• Lead budget planning, monitor trade investments, and ensure efficient allocation of resources.

• Conduct trade spend reconciliation and ensure proper budget utilization.

• Prepare forecasts and support demand planning using market insights and historical data.

• Prepare business reviews, reports, and presentations.

• Work closely with Sales, Marketing, Merchandising, Supply Chain, and external stakeholders to ensure successful execution of plans.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 1-3 years of Trade Marketing experience, preferably in FMCG or Retail.

• Strong skills in brand strategy, pricing, demand planning, budgeting, and analytics.

• Excellent communication, presentation, and stakeholder management skills.

• Organized, results-oriented, and able to work in a fast-paced environment.