Trade Marketing Manager

Market-Reach Int'l. Resources Corp.; Makati; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Market-Reach Int'l. Resources Corp. in Metro Manila seeks a Trade Marketing Manager to drive growth through trade strategies, retailer partnerships, and channel development.

You will lead experiments in sandbox markets, coordinate promotions, and ensure alignment between Sales and Marketing to boost product visibility and sell-out. The role emphasizes data-driven decision making, budget management for sandbox programs, and preparing insights for national rollout based on pilot results.

Qualifications

• Bachelor's degree in business, Marketing, or related field.
• 3-5 years' experience in Trade Marketing or FMCG Sales roles.
• Strong background in retail execution and channel management.
• Excellent analytical and negotiation skills.
• Experience in FMCG distribution is required.

Responsibilities

• Design and implement trade marketing experiments in sandbox or pilot markets.
• Execute in-store promotions, merchandising, and activation programs for test products.
• Collaborate with Sales teams to ensure proper distribution and execution in target outlets.
• Track and analyze sell-out performance, shopper behavior, and promotion effectiveness.
• Identify high-performing trade strategies for scale-up.
• Manage sandbox trade budgets and ensure efficient allocation of resources.
• Develop POS materials and retail execution tools for pilot testing.
• Monitor competitor activity within test markets.
• Gather insights from retailers, distributors, and consumers for improvement.
• Provide recommendations for national rollout based on test results.

Skills

Trade marketing

Retail execution

Channel management

Analytical skills

Education

Bachelor's degree in business/Marketing or related field

Job description

Trade Marketing Manager is responsible for driving sales growth through effective trade strategies, retail execution, and channel development. The role ensures strong collaboration between Sales and Marketing to improve product availability, visibility, and sell-out performance across all trade channels.

Key Responsibilities:

• Design and implement trade marketing experiments in sandbox or pilot markets.
• Execute in-store promotions, merchandising, and activation programs for test products.
• Collaborate with Sales teams to ensure proper distribution and execution in target outlets.
• Track and analyze sell-out performance, shopper behavior, and promotion effectiveness.
• Identify high-performing trade strategies for scale-up.
• Manage sandbox trade budgets and ensure efficient allocation of resources.
• Develop POS materials and retail execution tools for pilot testing.
• Monitor competitor activity within test markets.
• Gather insights from retailers, distributors, and consumers for improvement.
• Provide recommendations for national rollout based on test results.

Qualifications:

• Bachelor’s degree in business, Marketing, or related field.
• 3-5 years' experience in Trade Marketing or FMCG Sales roles.
• Strong background in retail execution and channel management.
• Excellent analytical and negotiation skills.
• Experience in FMCG distribution is required.