Trade Marketing Manager

Hap Suy Hardware Co., Inc.; Manila; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Hap Suy Hardware Co., Inc. is seeking a Trade Marketing Manager to plan and execute B2B marketing strategies aimed at distributors, wholesalers, and retailers, to raise product visibility and drive sales in the Philippines.

You will create channel-specific marketing plans and calendars, oversee in-store promotions, and equip field sales teams with training and data insights to boost ROI. The role requires strong collaboration with sales and product teams and a hands-on approach to market growth.

Qualifications

• Experience in trade or channel marketing with B2B focus.
• Strong understanding of in-store promotions and POP.
• Ability to plan promotional calendars and budgets.
• Analytical skills to track ROI and sales metrics.
• Experience supporting field sales teams with training and tools.

Responsibilities

• Create channel-specific marketing plans, promotional calendars, and category management guidelines
• Oversee in-store promotions, point-of-purchase (POP) displays, merchandising materials, and new product launches
• Provide field sales teams with training, data insights, and promotional tools
• Control trade marketing investments and evaluate campaigns for ROI
• Monitor competitor activities, track sales metrics, and conduct regular field and trade visits

Skills

Channel marketing

In-store promotions

Promotional planning

ROI analysis

Field sales training

Trade marketing analytics

Job description

About the role

A Trade Marketing Manager plans and executes marketing strategies targeted at distributors, wholesalers, and retailers rather than end consumers, aiming to increase product visibility and drive sales.

Key responsibilities

• Create channel-specific marketing plans, promotional calendars, and category management guidelines

• Oversee in-store promotions, point-of-purchase (POP) displays, merchandising materials, and new product launches

• Provide field sales teams with training, data insights, and promotional tools

• Control trade marketing investments and evaluate campaigns for return on investment (ROI)

• Monitor competitor activities, track sales metrics, and conduct regular field and trade visits