Trade Marketing Supervisor

Sunpride Foods, Inc. Head Office; Mandaue; On-site; PHP 480,000 - 720,000; Full time

Job summary

Sunpride Foods, Inc. Head Office is seeking a Trade Strategy & Execution professional to design and execute channel-specific programs across retail, wholesale, food service, and key accounts.

The role focuses on seasonal drives and push/pull tactics to boost category performance. You will lead POSM rollout and in-store visibility, manage merchandising and FEFO compliance, and coordinate promotional campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–5 years in trade or shopper marketing in FMCG, Food & Beverage, or Food Manufacturing.
• Proven track record in managing Modern Trade (supermarkets, hypermarkets), Traditional Trade (distributors, wholesalers), and HORECA (Hotel/Restaurant/Catering/Foodservice) channels.
• Strong ability to analyze retail audit data, sales-out reports, trade margins, and promotional activities.
• Hands-on mindset with willingness to spend significant time in the field auditing stores, managing agency promoters, and coordinating with retail managers.

Responsibilities

• Design and execute channel-specific trade programs for retail, wholesale, food service, and key accounts.
• Lead rollout of point-of-sale materials, floor displays, end-caps, and cold-chain merchandising units.
• Optimize shelf placement and planograms while enforcing FEFO protocols to prevent stock expiration.
• Coordinate in-store promotional execution, sampling, trade schemes, bundles, and price-off campaigns.
• Conduct field audits to verify brand presence, stock availability, pricing, and cold-chain compliance.
• Manage trade promotion budgets, track ROI, and optimize spend.
• Align with field sales, distributors, and key accounts to match trade activity calendars.

Skills

Channel management

Trade marketing

Shopper marketing

Data analysis

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

• Trade Strategy & Execution: Design and execute channel-specific trade programs, seasonal drives, and push/pull strategies tailored to retail, wholesale, food service, and key account channels.
• POSM & In-Store Visibility: Lead the rollout of eye-catching point-of-sale materials, floor displays, end-caps, and specialized cold-chain merchandising units (freezers, chillers) to drive impulse purchases.
• Category & Merchandising Management: Optimize shelf placement and planograms while enforcing FEFO (First-Expired, First-Out) protocols to prevent stock expiration and minimize waste at store level.
• Promotional Execution & Sampling: Coordinate in-store wet sampling sessions, trade schemes, bundles, and price-off campaigns to accelerate trial and product sell-out.
• Field Audits & Cold-Chain Oversight: Conduct regular trade visits to audit brand presence, stock availability, competitive pricing, and ensure compliance with cold-chain storage and shelf-life standards.
• Budget & ROI Tracking: Manage trade promotion allocations, track promotional spend effectiveness, and measure campaign ROI to optimize trade budgets.
• Sales & Distributor Alignment: Work closely with the field sales team, distributors, and key accounts to ensure commercial targets match trade activity calendars.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or any related field.
• 3–5 years of trade marketing or shopper marketing experience strictly within FMCG, Food & Beverage, or Food Manufacturing.
• Proven track record in managing Modern Trade (supermarkets, hypermarkets), Traditional Trade (distributors, wholesalers), and HORECA (Hotel/Restaurant/Catering/Foodservice) channels.
• Strong ability to analyze retail audit data, sales-out reports, trade margins, and promotional
• Hands-on mindset with willingness to spend significant time in the field auditing stores, managing agency promoters, and coordinating with retail managers.