Trade Marketing

SL Temps; Taguig; On-site; PHP 558,000 - 781,200; Full time

Job summary

An innovative company in the Philippines is seeking a candidate to manage category sales planning, apply shopper insights, and execute in-store strategies. The role involves developing sales plans, driving collaborative processes with the commercial team, and ensuring effective execution of category programs in retail environments. Ideal candidates should have strategic planning skills and experience in managing category growth opportunities, contributing to overall company objectives.

Responsibilities

• Develop specific category sales plans in line with company strategy.
• Manage the application of shopper insights and market data.
• Drive the S&OP process and set standards for collaborative planning.
• Define strategies for shopper activation and in-store execution.

Job description

Insurance Health & Wellness

HMO

Professional Development

Professional Development

a. STRATEGIC PLANNING

• Develop specific category sales plan by Retail Environment (RE) in line with company strategy
• Manage the development of strategies and tactics to unlock category growth opportunities
• Co‑develop ABP (Annual Company Business Plan) covering shoppers and key customers of specific categories per RE
• Provide category expertise to Modern Trade team in planning category growth strategy with customer
• Safeguard promotion cost efficiency and ROI for category programs

b. SHOPPER AND RETAIL INSIGHT

• Manage the application of relevant shoppers’ insights, market data, and customer information in developing merchandising and promotional plans for the category
• Define the category standards in retail excellence (distribution, share of shelf, displays, pricing, promotions, etc.) and monitor field sales performance against these standards
• Development of POS materials to enhance merchandising

c. COMMERCIAL PLANNING

• Actively drive together with the Commercial Team the S&OP process and set standards in collaborative planning, activation, and tracking of category‑specific activities such as NPDs and category programs
• Apply revenue management and ROI principles on all levels of category trade spend and resource management
• Ensure at least 6‑month price, promotional, and activity programs are in place, aligned with ABP and continuously improved through post‑analysis/ROI reviews
• Ensure that Sales teams have the clarity, resources, and tools to execute effectively at specific category and RE level

d. IN-STORE EXECUTION

• Define the strategy for shopper activation covering in‑store category and product placement, and lead, develop, and manage MSL and assortment by RE and by key customer
• Establish Picture of Success by RE leveraging shopper and category insight
• Ensure activation, tracking, and corrective action of Active Accounts, MSL, OSA, SOS, and secondary placement in hotspots are in place
• Maintain a rolling 6‑month activation grid for MT/GT teams as part of overall 12‑month promotional plan
• Responsible for the selection of suppliers for POS materials and manpower based on category need