Trade Marketing Officer (Western Visayas)

Sanitary Care Products Asia, Inc.; Western Visayas; On-site; PHP 300,000 - 600,000; Full time

Job summary

Sanitary Care Products Asia, Inc. in the Philippines is seeking a Trade Marketing Officer to collect, analyze and report sales data and to drive productivity against budgets and quotas.

The role covers trade marketing across channels, creating custom reports, supporting promotions and coordinating with sales, product management and marketing to ensure customer satisfaction.

You will monitor performance, provide actionable insights and help optimize in-store and promotional initiatives.

Qualifications

• Responsible for collection, analysis and reporting of sales data.
• Tracks key performance indicators of sales and budgets.
• Provides support for internal, institutional and retail reports.
• Serves as liaison between marketing, product management and sales.

Responsibilities

• Collects, analyzes and reports sales data using NetSuite.
• Prepares SKU analyses and forecast inputs for the sales team.
• Supports trade marketing initiatives and provides insights for promotions.
• Assists in in-store marketing activities and brand awareness projects.
• Collaborates with retailers and distributors on trade marketing strategies.
• Monitors market data and budget alignment for campaigns.

Job description

POSITION OVERVIEW

The Trade Marketing Officer is mainly responsible for collection, analysis and reporting of sales related data in an on-going effort to increase sales productivity. Responsible for tracking key performance indicators of sales, this position is tasked to collect sales records and evaluate performance based on meeting budget and sales quotas effectively.

The Trade Marketing Officer creates custom reports, conduct quantitative products and sales analysis, and provides support for internal, institutional, retail reports and consumer promotions; communicating timely and accurate data for present and future business needs. This position is also responsible for trade marketing activities across the different channels in line with the overall Trade Marketing and Communication strategy in having customer satisfaction as main priority, serving as the contact point/person between marketing department, product management and sales teams to ensure achievement of sales and budget objectives

KEY RESPONSIBILITIES

(The listed duties and responsibilities include but are not limited to the following key areas and performance indicators)

1. Stock Keeping Unit (SKU) Management

• Collects, analyzes, evaluates and report data in order to measure sales and performance records through comparative sales reports generated from NetSuite

• Conducts presentation of studies for the concerned SKUs.

• Acts as an Advisory to the Sales Team concerning promo initiatives and implementations.

• Tasked to develop reports which focuses on certain SKU/Area/Channel or combination which the Management or Sales Team can use for present and/or future decision making.

• Administers distribution of information and reports concerning Stock Keeping Unit (SKU) Analysis, Cost To Sales (CTS), Sales Reports and Annual Sales Performance

• Prepares Quarterly Stock Keeping Unit (SKU) Analysis per WesVis Satellite

• Prepares performance report through generation of Stock Keeping Unit (SKU) Analysis of brand/category (i.e. cotton, wipes etc.)

• Assists Sales Teams in entering accurate short and long-range forecasts

• Provides and communicates customized reporting and recommendation in support of on-going business decisions or initiatives

• Monitors approved Trade Letters regarding Stock Keeping Unit (SKU) under promotion, price-offs or sponsorship etc.

• Prepares memo for Job Orders (JO) and new Original Equipment Manufacturing (OEM) items

• Ensures confidentiality and accuracy of the data or metrics presented in local teams

• Continuously monitor and analyze the performance of trade marketing initiatives, using metrics such as sales data, market share, and customer feedback.

• Generate insightful reports and provide recommendations for optimizing marketing strategies and tactics.

2. Trade Marketing

• Conducts Trade check, Product Orientation and Marketing research/ survey as needed; ensuring that feedback is taken into account by visiting customers and stores.,

• Regularly monitor and analyze market data, including sales figures, consumer feedback, and competitor strategies, to provide actionable recommendations for enhancing market share.

• Work closely with the sales team to provide them with the necessary marketing tools and materials to effectively communicate product benefits to customers.

• Reviews and monitors new item enlistments and pipeline POs

• Collaborates and assists Sales Agents in In-Store product demos and exposure

• Collaborates and assists Sales Agents in Business Review with Local Accounts

• Initiates Brand Awareness Projects' negotiation, execution and implementation

• Collaborates with the nationwide marketing team to develop comprehensive trade marketing strategies tailored to the local market's unique needs and opportunities.

• Design and implement effective in-store visual merchandising strategies that optimize product placement, highlighting key features, benefits, and promotions to captivate consumers.

• Build and cultivate strong relationships with retailers, distributors, and trade partners, serving as a key liaison between the company and its partners

• Track expenses, analyze spending patterns, and make recommendations for budget adjustments as necessary.

3. Marketing Communications

• Collaborates with the Marketing Director for the ideation, planning and budgeting, production and implementation of all in store activities, including point of sales materials and promotions

• Manages the point of sales material (including budget, logistics, distribution, assortment) by finding the most efficient solutions

• Collaborates with marketing team to build sales promotions and product communication

• Collaborates with sales teams to turn the "in-store observation" into sales tools to effectively present the brand, the products and the marketing initiatives to their customers

• Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated