Marketing Strategist

SL Temps; Taguig; On-site; PHP 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Health Maintenance Organization (HMO)

Professional Development opportunities

Job summary

A leading staffing agency is looking for a candidate in the Philippines to handle strategic planning and execution related to category growth. The successful applicant will develop sales plans and manage shopper insights for promotions and merchandising. Responsibilities also include driving the S&OP process, ensuring clarity for sales teams, and defining strategies for in-store shopper activation. Ideal for someone with strong commercial and retail acumen.

Qualifications

• Experience in category management or retail marketing preferred.
• Strong collaboration, communication, and analytical skills.

Responsibilities

• Develop specific category sales plans aligned with company strategy.
• Manage strategies to unlock category growth opportunities.
• Co-develop the Annual Company Business Plan (ABP).
• Provide expertise to the Modern Trade team for planning.
• Ensure promotion cost efficiency and strong ROI.
• Manage shopper insights for merchandising and promotional plans.
• Define category standards in retail excellence.
• Drive the S&OP process with the Commercial Team.
• Ensure a 6-month activity program is in place.
• Define strategies for in-store shopper activation.
• Ensure at least a 6-month price, promotional, and activity program is in place, aligned with the ABP and continuously improved through post-analysis and ROI reviews.
• Ensure that sales teams have the clarity, resources, and tools to execute effectively at the specific category and RE level.
• Define strategies for shopper activation covering in-store category and product placement, and lead the development and management of MSL and assortment by RE and by key customer.
• Establish the “Picture of Success” by RE leveraging shopper and category insights.
• Ensure activation, tracking, and corrective action for Active Accounts, MSL, OSA, SOS, and secondary placement in hotspots.
• Maintain a rolling 6-month activation grid for MT/GT teams as part of the overall 12-month promotional plan.
• Oversee the selection of suppliers for POS materials and manpower based on category needs.

Job description

Insurance Health & Wellness

HMO

Professional Development

Professional Development

Key Responsibilities

A. Strategic Planning

• Develop specific category sales plans by Retail Environment (RE) in line with company strategy.
• Manage the development of strategies and tactics to unlock category growth opportunities.
• Co‑develop the ABP (Annual Company Business Plan) covering shoppers and key customers of specific categories per RE.
• Provide category expertise to the Modern Trade team in planning category growth strategies with customers.
• Safeguard promotion cost efficiency and ensure strong ROI for category programs.

B. Shopper and Retail Insight

• Manage the application of relevant shopper insights, market data, and customer information in developing merchandising and promotional plans for the category.
• Define category standards in retail excellence (distribution, share of shelf, displays, pricing, promotions, etc.) and monitor field sales performance against these standards.
• Oversee the development of POS materials to enhance merchandising.

C. Commercial Planning

• Actively drive, together with the Commercial Team, the S&OP process and set standards in collaborative planning, activation, and tracking of category‑specific activities such as NPDs and category programs.
• Apply revenue management and ROI principles at all levels of category trade spending and resource management.
• Ensure at least a 6‑month price, promotional, and activity program is in place, aligned with the ABP and continuously improved through post‑analysis and ROI reviews.
• Ensure that sales teams have the clarity, resources, and tools to execute effectively at the specific category and RE level.

D. In‑Store Execution

• Define strategies for shopper activation covering in‑store category and product placement, and lead the development and management of MSL and assortment by RE and by key customer.
• Establish the “Picture of Success” by RE leveraging shopper and category insights.
• Ensure activation, tracking, and corrective action for Active Accounts, MSL, OSA, SOS, and secondary placement in hotspots.
• Maintain a rolling 6‑month activation grid for MT/GT teams as part of the overall 12‑month promotional plan.
• Oversee the selection of suppliers for POS materials and manpower based on category needs.