Trade and Marketing Officer

Goldilocks Bakeshop Inc.; Mandaluyong; On-site; PHP 400,000 - 700,000; Full time

Job summary

Goldilocks Bakeshop Inc. is looking for a Trade Marketing professional to develop and implement promotional programs across stores and trade channels. You will monitor market trends and coordinate campaigns and product launches while ensuring consistent brand standards.

You will work with sales and operations to drive revenue and transactions, track performance, and prepare post-promotion reports. Strong analytics and project management are essential.

Qualifications

• Bachelor's degree in Marketing, Business Management, Commerce, or related field.
• 2–3 years of experience in marketing, sales, brand management, or trade marketing.
• Experience in food/retail/FMCG is an advantage.
• Strong analytical, communication, and project management skills.
• Proficient with Microsoft Office and marketing analytics.

Responsibilities

• Develop and implement trade marketing programs and promotional activities.
• Execute merchandising initiatives and improve in-store communications.
• Coordinate campaigns, product launches, and promotional events.
• Monitor market trends, competitor activities, and consumer behavior.
• Conduct market scanning and recommend strategies to increase sales and market share.
• Ensure proper implementation of promotional materials across stores and trade channels.

Skills

Analytical skills

Communication skills

Project management

Education

Bachelor's Degree in Marketing/Business/Commerce

Tools

Microsoft Office

Marketing analytics

Job description

About the role

This role involves developing and implementing trade marketing programs and promotional activities, executing merchandising initiatives, and coordinating marketing campaigns and product launches. You will monitor market trends and competitor activities, conduct market scanning to recommend strategies for increasing sales and market share, and ensure proper implementation of promotional materials across stores and trade channels. You will also track campaign performance, prepare post-promotion evaluation reports, and work closely with sales and operations teams to achieve revenue and transaction targets.

Key responsibilities

• Develop and implement trade marketing programs and promotional activities

• Execute merchandising initiatives and improve in-store communication materials

• Coordinate marketing campaigns, product launches, and promotional events

• Monitor market trends, competitor activities, and consumer behavior

• Conduct market scanning and recommend strategies to increase sales and market share

• Ensure proper implementation of promotional materials across stores and trade channels

• Coordinate advertising, sponsorships, and brand exposure opportunities

• Track campaign performance and prepare post-promotion evaluation reports

• Work closely with sales and operations teams to achieve revenue and transaction targets

• Ensure brand standards and marketing objectives are consistently achieved

About you

• Bachelor's Degree in Marketing, Business Management, Commerce, or a related field

• At least 2 to 3 years of experience in marketing, sales, brand management, or trade marketing

• Experience in the food, retail, or FMCG industry is an advantage

• Strong analytical, communication, and project management skills

• Proficient in Microsoft Office applications and marketing analytics

• Ability to handle multiple projects and work under pressure to meet deadlines