Talent Acquisition Marketing Specialist

GECO Asia Pte Ltd; Iloilo City; On-site; PHP 420,000 - 660,000; Full time

Job summary

GECO Asia Pte Ltd is seeking a Talent Acquisition Marketing Specialist to drive recruitment marketing strategies, attract qualified candidates, and strengthen employer branding across channels.

The role blends digital marketing, content creation, and recruitment tactics to promote job opportunities and position GECO Asia as an employer of choice. Collaboration with TA consultants and hiring teams is essential to tailor campaigns and improve performance.

Qualifications

• Bachelor's degree in Marketing, Communications, HR, Business Administration, or related field.
• Experience in digital marketing, social media management, content creation, employer branding, or recruitment marketing is an advantage.
• Strong written and verbal communication skills.
• Knowledge of social media platforms and digital marketing strategies.
• Experience creating visual content using Canva or similar design tools is an advantage.
• Familiarity with LinkedIn, Facebook, job boards, and other online recruitment channels.
• Basic knowledge of marketing analytics and performance reporting.
• Creative, organized, detail-oriented, and able to manage multiple campaigns and deadlines.
• Ability to collaborate effectively with recruitment teams and other stakeholders.

Responsibilities

• Develop and implement recruitment marketing strategies to attract qualified candidates.
• Create engaging recruitment content for ads, social media, and branding materials.
• Manage recruitment social media platforms such as LinkedIn and Facebook.
• Collaborate with Talent Acquisition Consultants to target candidate campaigns.
• Promote vacancies across online platforms, communities, and job boards.
• Support employer branding by highlighting culture, opportunities, and values.
• Monitor recruitment marketing performance and candidate conversion rates.
• Recommend improvements based on campaign analytics and sourcing results.
• Ensure content accuracy and alignment with branding and audience.
• Support recruitment events and referral campaigns.
• Maintain a library of recruitment marketing materials and templates.

Skills

Digital marketing

Social media management

Content creation

Employer branding

Recruitment marketing

Communication skills

Marketing analytics

Campaign management

Collaboration

Education

Bachelor's degree in Marketing/Communications/HR/Business Administration

Tools

Canva

LinkedIn

Facebook

Job boards platforms

Job description

Job Summary

The Talent Acquisition Marketing Specialist supports recruitment initiatives by developing and implementing marketing strategies to attract qualified candidates, strengthen employer branding, and increase engagement across various recruitment channels. This role combines digital marketing, content creation, and recruitment strategies to promote job opportunities and position the company as an employer of choice.

Key Responsibilities

• Develop and implement recruitment marketing strategies to attract qualified candidates for various job openings.

• Create engaging recruitment content, including job advertisements, social media posts, recruitment campaigns, and employer branding materials.

• Manage and maintain recruitment-related social media platforms, including LinkedIn, Facebook, and other relevant channels.

• Collaborate with Talent Acquisition Consultants and hiring teams to understand hiring requirements and develop targeted candidate attraction campaigns.

• Promote job vacancies through online platforms, professional communities, job boards, and other sourcing channels.

• Support employer branding initiatives by highlighting company culture, employee experiences, career opportunities, and organizational values.

• Monitor and analyze recruitment marketing performance, including engagement, reach, application volume, and candidate conversion rates.

• Recommend improvements to recruitment campaigns based on marketing analytics and sourcing results.

• Ensure recruitment content is accurate, consistent with company branding, and aligned with the target candidate audience.

• Support recruitment events, career fairs, employee referral campaigns, and other talent attraction initiatives.

• Maintain an organized library of recruitment marketing materials, templates, and campaign reports.

Qualifications

• Bachelor's degree in Marketing, Communications, Human Resources, Business Administration, or a related field.

• Experience in digital marketing, social media management, content creation, employer branding, or recruitment marketing is an advantage.

• Strong written and verbal communication skills.

• Knowledge of social media platforms and digital marketing strategies.

• Experience creating visual content using Canva or similar design tools is an advantage.

• Familiarity with LinkedIn, Facebook, job boards, and other online recruitment channels.

• Basic knowledge of marketing analytics and performance reporting.

• Creative, organized, detail-oriented, and able to manage multiple campaigns and deadlines.

• Ability to collaborate effectively with recruitment teams and other stakeholders.

Preferred Skills

• Recruitment campaign planning and execution

• Employer branding and candidate engagement

• Social media content development and copywriting

• Digital marketing analytics and reporting

• Basic graphic design and multimedia content creation

• Understanding of recruitment processes and candidate sourcing strategies