Marketing Specialist - Talent Pool

Global Pacific Support; Philippines; On-site; PHP 300,000 - 600,000; Full time

Job summary

Global Pacific Support is building a talent pool of Marketing Specialists to support future projects across industries. The role requires well-rounded expertise to contribute across the full marketing spectrum as opportunities arise.

This position supports end-to-end marketing initiatives, including lead generation, email marketing, social media, and brand development. You may also assist with website content updates and conversion rate optimization as needed.

Qualifications

• Minimum of 2 years of professional marketing experience.
• Proven experience in lead generation, email marketing, and social media marketing.
• Strong written communication and copywriting skills.
• Experience with marketing tools such as CRM systems, email platforms, analytics tools, and social media management software.
• Analytical, detail-oriented, and results-driven.
• Ability to adapt quickly to different brands, industries, and project requirements.

Responsibilities

• Plan and execute lead generation strategies aligned with project and business objectives.
• Develop and manage email marketing campaigns, including segmentation and automation.
• Create and manage social media marketing initiatives to support brand awareness and engagement.
• Maintain brand consistency across all marketing channels and touchpoints.
• Support integrated marketing campaigns from concept through execution and reporting.
• Track performance metrics, analyze results, and provide actionable insights.
• Collaborate with cross-functional teams, including sales, design, and project stakeholders.

Skills

Copywriting

Written communication

Analytical thinking

Adaptability

Tools

CRM systems

Email platforms

Analytics tools

Social media management software

Job description

We are building a talent pool of Marketing Specialists to support future marketing projects across various industries. This role is suited for marketing professionals with well-rounded expertise who can contribute across the full marketing spectrum as opportunities arise.

Role Overview

The Marketing Specialist will support end-to-end marketing initiatives, including lead generation, email marketing, social media marketing, and brand development. Depending on project requirements, the role may also involve collaboration on website and landing page optimization.

Key Responsibilities

• Plan and execute lead generation strategies aligned with project and business objectives
• Develop and manage email marketing campaigns, including segmentation and automation
• Create and manage social media marketing initiatives to support brand awareness and engagement
• Maintain brand consistency across all marketing channels and touchpoints
• Support integrated marketing campaigns from concept through execution and reporting
• Track performance metrics, analyze results, and provide actionable insights
• Collaborate with cross-functional teams, including sales, design, and project stakeholders

Web & Digital Support (Advantageous, Not Required)

• Assist with website and landing page content updates
• Support conversion rate optimization initiatives
• Basic familiarity with CMS platforms (e.g., WordPress, Webflow) or HTML/CSS is considered an asset

Requirements

• Minimum of 2 years of professional marketing experience
• Proven experience in lead generation, email marketing, and social media marketing
• Strong written communication and copywriting skills
• Experience with marketing tools such as CRM systems, email platforms, analytics tools, and social media management software
• Analytical, detail-oriented, and results-driven
• Ability to adapt quickly to different brands, industries, and project requirements

Preferred Qualifications

• Experience with paid digital advertising (Google Ads, LinkedIn, Meta)
• Marketing automation and funnel optimization experience
• Exposure to B2B, SaaS, or agency environments
• Basic design, video, or content editing skills

Qualified candidates will be contacted as suitable opportunities become available.