Student Marketing Section Leader

Kumon Philippines, Inc.; Makati; Presencial; PHP 600.000 - 1.000.000; Jornada completa

Descripción de la vacante

Kumon Philippines, Inc. is seeking a Marketing Leader to drive franchise-aligned student acquisition strategies across digital and on-ground channels, aiming to meet enrollment targets. You will oversee campaigns, collaborate with agencies, and optimize conversion funnels.

You will also design retention programs to improve student continuity and re-enrollment, track lifecycle metrics, and lead a small team to ensure timely, high-quality deliverables across initiatives.

Formación

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–5 years in student acquisition, marketing, sales, or customer lifecycle management with at least 1 year supervisory experience.
• Strong knowledge of digital marketing channels.
• Ability to analyze conversion funnels, retention metrics, and campaign performance.
• Excellent communication and presentation skills.

Responsabilidades

• Develop and implement timely student acquisition strategies across digital and on-ground platforms.
• Drive lead generation campaigns to meet enrollment targets, collaborating with agencies.
• Design and implement retention programs to improve student continuity and re-enrollment.
• Track student lifecycle and gain insights through Center Management File.
• Oversee and assign tasks within the section and provide insights.
• Supervise the section to ensure quality and timely completion of tasks.

Conocimientos

Digital marketing

Lead generation

Retention strategy

Data analysis

Campaign performance

Communication skills

Presentation skills

Educación

Bachelor’s degree in Marketing, Business Administration, or related field

Descripción del empleo

KEY DUTIES AND RESPONSIBILITIES

Franchise-Aligned Student Acquisition Strategy and Execution

• Develop and implement timely student acquisition strategies across digital and on-ground platforms.

• Drive lead generation campaigns to meet enrollment targets, includes close collaboration with agencies.

Student Retention & Engagement

• Design and implement retention programs to improve student continuity and re-enrollment.

• Track student lifecycle and identify drop-out points, get insights through Center Management File.

Team Leadership and Development

• Oversee and assign tasks under section and provide insights.

• Supervise section to ensure quality and timely completion of tasks.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or related field.

• With 3-5 years of student acquisition, marketing, sales, or customer lifecycle management, with at least 1 year in supervisory role.

• Strong knowledge of digital marketing channels

• Ability to analyze conversion funnels, retention metrics, and campaign performance.

• Excellent communication and presentation skills.