Marketing Senior Supervisor

Asian Institute of Management (AIM); Makati; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

The Asian Institute of Management (AIM) seeks a Marketing Senior Supervisor to lead student recruitment through integrated campaigns across digital and traditional channels. You will translate school needs into data-driven plans that align with AIM’s brand and priorities, delivering quality leads and applications.

Reporting to the Marketing Manager, you will collaborate with Recruitment and marketing teams, drive campaign efficiency, and provide guidance to peers to strengthen execution and

Qualifications

• Degree in marketing, communications, business, or related field required.
• Experience in planning and executing multi-channel campaigns.
• Familiarity with digital analytics and lead generation preferred.

Responsibilities

• Drive student acquisition through integrated campaigns across digital and traditional channels.
• Generate quality leads, nurture prospects, and drive applications.
• Coordinate with Recruitment and other marketing units to ensure campaign effectiveness.
• Analyze performance and optimize campaigns for ROI.

Skills

Campaign management

Digital marketing

Analytics

Lead generation

Stakeholder coordination

Communication

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Job description

The Marketing Senior Supervisor plays a key role in driving student acquisition for assigned schools and programs. Reporting to the Marketing Manager, the Senior Supervisor ensures the effective execution of integrated marketing campaigns that generate quality leads, support nurturing efforts, and drive applications.

The role translates school-specific needs into actionable, data-driven plans aligned with AIM’s brand and institutional priorities. Working independently yet collaboratively with Recruitment and other marketing units, the Senior Supervisor ensures campaign efficiency, consistency, and impact within the assigned portfolio. The position also contributes to process improvements and provides guidance to peers to strengthen overall marketing execution and campaign performance.

Educational Background

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required

Job Experience

• 4–6 years of experience in marketing, advertising, campaign management, or related functions.

• Demonstrated ability to manage end-to-end campaigns, monitor performance, and coordinate with multiple stakeholders.

• Exposure to digital marketing strategy, analytics, and lead generation preferred.

Business Understanding

• Strong understanding of how marketing supports student recruitment, engagement, and brand visibility.

• Familiar with campaign workflows, customer journeys, and performance tracking across digital and traditional channels.

Attributes

• Analytical, detail-oriented, and proactive, with strong organisational skills and a drive to deliver results.

• Demonstrates accountability, sound judgement, and collaboration in managing projects and partnerships.

• Communicates effectively and maintains a learning and improvement mindset.