Sales & Marketing Specialist

WorldConnect Consultancy Services, Inc.; General Santos; On-site; PHP 279,000 - 446,400; Full time

Job summary

A consultancy firm in the Philippines is seeking a marketing professional to develop integrated marketing strategies across traditional and digital platforms. The role involves executing campaigns, managing relationships with partners, and conducting market research. Ideal candidates should have experience in crafting compelling content, analyzing market trends, and driving customer engagement. Competitive compensation and professional growth opportunities are offered.

Qualifications

• Experience in developing comprehensive marketing strategies.
• Proficiency in managing digital campaigns across platforms.
• Strong skills in content creation and market research.

Responsibilities

• Develop marketing strategies that integrate traditional and digital channels.
• Execute traditional marketing campaigns including print advertising and events.
• Manage digital marketing across social media, email, and search engines.
• Conduct market research to identify new business growth avenues.

Skills

Marketing strategy development

Digital marketing

Content creation

Market research

Relationship management

Job description

Strategic Planning

• Collaborate with the team to develop comprehensive marketing strategies that integrate traditional and digital channels.
• Contribute to the development of annual marketing plans, ensuring alignment with organizational goals.

Traditional Marketing

• Administer orientation sessions, which may include one-on-one sessions, in-person meetings, or small group presentations.
• Execute traditional marketing campaigns, including print advertising, direct mail, and events.
• Forge possible partnerships with local schools, review centers, agencies and the likes.
• Coordinate with external partners for the production of marketing collateral and promotional materials.
• Monitor and analyze the performance of traditional marketing initiatives, providing insights for continuous improvement.

Digital Marketing

• Manage digital marketing campaigns across various platforms such as social media, email, and search engines.
• Create engaging content for digital channels, ensuring brand consistency and message effectiveness.
• Utilize analytics tools to measure the performance of digital campaigns and optimize strategies accordingly.

Content Creation

Develop compelling and persuasive content for both traditional and digital marketing channels.

Ensure content aligns with brand guidelines, resonates with the target audience, and drives desired actions.

Market Research

Stay abreast of industry trends, competitor activities, and emerging marketing opportunities.

Conduct market research to identify new avenues for business growth and customer acquisition.

Relationship Management

Cultivate relationships with internal and external partners – media partners, influencers, and key stakeholders to enhance the company's visibility.

Building strong customer relationships and fostering loyalty.

Reporting and Analysis

Prepare regular reports on the performance of marketing efforts, providing key metrics and actionable recommendations.

Use data-driven insights to refine marketing strategies and optimize resource allocation.

Expect to achieve the quota.