Admissions Associate

FEU Institute of Technology; Manila; On-site; PHP 240,000 - 360,000; Full time

Job summary

FEU Institute of Technology in Manila is seeking a Digital Marketing Specialist to design and implement strategies aimed at increasing student enrolment. You will manage online campaigns, optimize the school's online presence, and coordinate with the Marketing Director to achieve targets.

The role requires strong written and verbal communication, ability to analyze campaign results, and development of engaging content for blogs, social media, and the university website.

Qualifications

• Candidate has a bachelor's degree in a related field.
• 1–2 years in education or digital marketing is preferred.
• Strong written and verbal communication skills.

Responsibilities

• Builds and implements digital marketing strategies for the school.
• End-to-end growth hacking to boost enrolment.
• Promotes the school's image using online tools.
• Optimizes SEO to improve the school's image.
• Assesses campaigns to improve enrollment and student population.
• Develops content for blogs, articles, social media, and the website.
• Assists with enrollment events and administrative procedures.
• Provides analytics on advertising impact and collateral effectiveness.

Skills

Digital marketing

SEO

Content development

Social media

Analytics tools

Oral and written communication

Education

Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising/Media, Mass Communications, Others or equivalent

Tools

Visual Design

Job description

Job Description

• Builds and implements viable digital marketing strategies for the school

• Responsible for thinking, conceptualizing and end to end execution of growth hacks with the objective of generating increased student enrolment for the school

• Utilizes the various online tools to promote the school’s online image and brand

• Understands the concept of search engine optimization and how to improve on school’s image using it

• Assesses the various online campaigns of the school to understand how to improve the enrollment and maintain student population statistics

• Provide school promotion ideas with the use of different online platforms

• Assists in the conduct of virtual Career Talks, Exhibits, Campus Tour, and other enrollment generation activities

• Conduct mail brigades and telemarketing, leafleting and other enrollment blitz activities

• Facilitate enrollment administrative procedures and protocol

• Provide feedback and analytics on the appeal/impact of all advertising and collateral materials

• Prepare and submit enrollment and student statistics

• Developing content for blogs, articles, product descriptions, social media, and the company website

• Proficient SEO writing, following the keyword plan from the Social and Media Buying Lead

• Detailed oriented-Proofreading

• Strong written and verbal communication

• Assist students, parents, and guests with their concerns

• Assist with incoming calls and call transfer to respective offices/personnel.

• Provide administrative support to Marketing Director and Coordinator such as filling, photocopying, distribution of incoming and outgoing communications, and monitoring of revolving fund.

QUALIFICATIONS:

• Candidate must possess at least Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising/Media, Mass Communications, Others or equivalent.

• Preferably at least 1 to 2 years of related experience in an educational institution or digital marketing/sales organization is an advantage

• Required Skill(s): Knowledge with digital marketing, content development, social media, analytics tools, and user experience; Experience with Visual Design is an advantage; Highly proficient in Oral and Written Communication

• Willing to work in SAMPALOC MANILA